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Leveraging Commercial Marketing Strategies for Nonprofits

Discover how the principles of commercial marketing, such as customer-centricity and effective tools, can revolutionize the nonprofit sector. Professor Ian Bruce shares insights from Cass Bus and the Centre for Charity Effectiveness on the importance of marketing strategies in serving beneficiary needs. Learn practical frameworks and philosophies that can enhance impact and outreach in charitable organizations. Explore the history and relevance of marketing practices honed over decades in the business world, and their application to the nonprofit realm.

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Leveraging Commercial Marketing Strategies for Nonprofits

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