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By Matt Poeschl & Allison Rick

By Matt Poeschl & Allison Rick . Backgroun d. Grew up in North Carolina Born in California Played ball at Harvard Economics degree Lead them in scoring his senior year. NBA Start. Un-drafted in 2010 Picked up by Golden State Warriors (july 2010 )(2 yr deal) Salary 500k

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By Matt Poeschl & Allison Rick

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  1. By Matt Poeschl & Allison Rick

  2. Background • Grew up in North Carolina • Born in California • Played ball at Harvard • Economics degree • Lead them in scoring his senior year

  3. NBA Start • Un-drafted in 2010 • Picked up by Golden State Warriors (july 2010 )(2 yr deal) • Salary 500k • Houston Rocket (early Dec 2011) • New York Knick (late Dec 2011) • 3rd string backup • Sent down to D-league (Jan 2012) • Recalled by Knick 3 days later • Feb 3rd first NBA debut

  4. balLIN’

  5. RECORDS • Most points scored in the first five starts of a career. • Shaq’s old record of 129 points • Lin’s new record of 136. • Most points scored in the first three starts of career • 89 points • First player in NBA history with- • 20 points and 7 assists in his first four starts.

  6. NICK NAMES • Linsanity • LiNfinity • Linsane • Linning • Linfluenza • SuperLintendo • Linja • Linderrella • Lincredible • ThrillLin

  7. Marketing • Cover of Sports Illustrated • Jersey before Feb 3rd sold for $29 • Jersey after Feb 3rd sold for $1500 • “Fast growing athletic brand 14 million and rising”-Forbes • Capitalized at the right time • Peak of social media

  8. More Marketing • Madison Square Garden Hit all time high stock price @ $31.80 • Hit 1,000,000 followers Weibo China micro blogging service

  9. SALES • Sports Bars in NY are BUMPIN’! • JERSEY SALES? • Knicks merchandise up 200% • #1 jersey sales since first game

  10. LINscussion Question • How many people have watched a NY Knicks game to watch Linsanity? • How many have followed him on Twitter? • One hit wonder? • How can a business capitalize on this phenomenon?

  11. SOURCES • http://www.rantsports.com/courtcrusades/2012/02/15/new-york-knicks-sensation-jeremy-lin-breaks-shaquille-o’neal-nba-record-among-others/ • http://espn.go.com/nba/player/_/id/4299/jeremy-lin • http://www.cbsnews.com/8301-505263_162-57378147/jeremy-lin-new-york-knicks-cinderella-story/?tag=contentMain;contentBody

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