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Q1. HOW TRADEME HAS FOSTERED SOCIAL CHANGE

CASE STUDY 3 (TRADEME) BY Group 3: Natalia Tarasova Olga Serbina Apurv Tijare POSTGRADUATE DIPLOMA IN BUSINESS APMG 8119: DIGITAL ENTERPRISE 2013. Q1. HOW TRADEME HAS FOSTERED SOCIAL CHANGE. MASS MEDIA Class society vs mass society Counterforce to totalitarian tendencies

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Q1. HOW TRADEME HAS FOSTERED SOCIAL CHANGE

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  1. CASE STUDY 3 (TRADEME) BY Group 3:Natalia TarasovaOlga SerbinaApurvTijarePOSTGRADUATE DIPLOMA IN BUSINESSAPMG 8119: DIGITAL ENTERPRISE2013

  2. Q1. HOW TRADEME HAS FOSTERED SOCIAL CHANGE • MASS MEDIA • Class society vs mass society • Counterforce to totalitarian tendencies • Creates pluralism • National and global • Mass society (3 million users) • Community (all classes) • Creates pluralism • New marketplace (range of categories) • Facilitates communication and interaction

  3. Q2.HOW DOES INTERNET EMPOWER • CREATES NEW RELATIONSHIP • PRESENTS GLOBAL MEDIUM • PRESENTS GLOBAL RESOURCE • PRESENTS “ETERNAL ENGINE” • CREATES PERMANENT ACCESS • CREATES IMMEDIATE RESPONSE • HIGH SPEED OF INTERACTON

  4. Q3. IDEATION Ideation is a process of creating ideas. • THE INTERNET IS A SOURCE = CREATING • THE INTERNET IS A TOOL = IMPLEMENTING • TRADEME = COMMUNITY

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