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Susan Brown, Cornell University Karina Gallardo, Washington State University

TELL US WHAT YOU WANT! Quantifying your priorities for new apple cultivars. Susan Brown, Cornell University Karina Gallardo, Washington State University. Outline of Presentation. RosBREED: What’s it all about? Which traits can breeders use to improve apple cultivars.

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Susan Brown, Cornell University Karina Gallardo, Washington State University

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  1. TELL US WHAT YOU WANT! Quantifying your priorities for new apple cultivars Susan Brown, Cornell University Karina Gallardo, Washington State University

  2. Outline of Presentation • RosBREED: What’s it all about? • Which traits can breeders use to improve apple cultivars. • Which traits do you think are most important….clicker survey. RosBREED

  3. RosBREED What’s it all about?

  4. Long time frame • Large land requirements • Only a small % of the seedlings are good enough to be released as new cultivars. Difficulties with apple breeding

  5. RosBREED Approach Improve the efficiency and success of U.S. Rosaceae crop breeding programs through the use of DNA diagnostic tests RosBREED

  6. Demonstration Breeding Programs RosBREED

  7. The Power of Diagnostic DNA Tests Moves selection from the orchard… …to the greenhouse We waited 5 years for fruit … and it’s mush! I am going to have crisp fruit!   Sorry, mine will be soft & mealy Only seedlings predicted to be elite will be planted in the orchard for further evaluation

  8. The Power of Diagnostic DNA Tests Selection can be moved all the way back to conception! This could be the perfect combination of parents! Only efficient crosses are made, to create desirable trait combinations in offspring

  9. Some Genetic Tests for AppleAvailable Now Fruit skin & flesh color “Fresh sensation”(fruit crispness, tartness, juiciness) Fruit storability RosBREED

  10. What traits should RosBREED target for genetic test development? We shall make this decision based on knowledge of trait values and preferences gathered by RosBREED’s Socio-Economics Team RosBREED

  11. We like firm tart cherries that pit well! What trait is my next breeding target? We like disease resistant apple trees! I like tasty strawberries! Processors Household data analysis 2010, Consumer survey 2012 Market Intermediary survey Fall 2010- Winter 2011 Breeder survey 2010 Producer survey Winter 2012 Trait values RosBREED

  12. Today we will kick off our producer survey by asking you: What are your trait preferences for new apple cultivars? RosBREED

  13. Traits available to improve apple cultivars

  14. Traits 1, 2 and 3 Fruit Crispness Fruit Firmness “Crispness is … like love – hard to describe, but you know it when you find it” Fruit Juiciness RosBREED

  15. Traits 4, 5, and 6 Fruit Flavor Sweetness (Soluble Solids/Brix) Sugar/Acid Balance RosBREED

  16. Traits 7 and 8 Freedom from Storage Disorders Shelf Life at Retail RosBREED

  17. Trait 9 Disease Resistance Summer Diseases Fireblight Apple Scab Powdery Mildew Photos from www.caf.wvu.edu RosBREED

  18. Survey of your trait preferences

  19. Are you in this room? • Yes • No

  20. 0. From the list below, which team do you consider will win the 2012 Super Bowl? • Packers • Steelers • Lions • Vikings • Panthers

  21. Next, you will be asked your opinion on fruit quality and tree attributes necessary for a successful apple cultivar We will ask you for: the two MOST important attributes the two LEAST important attributes any OTHER attributes we missed

  22. 1. From the list below, which do you consider to be the MOST important fruit quality or tree attribute for a successful apple cultivar • Fruit crispness • Fruit juiciness • Fruit firmness • Fruit flavor • Sweetness/soluble solids (°Brix) • Sugar/acid balance • Shelf life at retail • Freedom from storage disorders • Disease resistance • Other

  23. 2. From the list below, which do you consider to be the second most important fruit quality or tree attribute for a successful apple cultivar • Fruit crispness • Fruit juiciness • Fruit firmness • Fruit flavor • Sweetness/soluble solids (°Brix) • Sugar/acid balance • Shelf life at retail • Freedom from storage disorders • Disease resistance • Other

  24. OTHERDid we miss any attributes you consider important?Please list them on the index cards we supplied

  25. 3. From the list below, which do you consider to be the LEAST important fruit quality or tree attribute for a successful apple cultivar • Fruit crispness • Fruit juiciness • Fruit firmness • Fruit flavor • Sweetness/soluble solids (°Brix) • Sugar/acid balance • Shelf life at retail • Freedom from storage disorders • Disease resistance • Other

  26. 4. From the list below, which do you consider to be the second least important fruit quality or tree attribute for a successful apple cultivar • Fruit crispness • Fruit juiciness • Fruit firmness • Fruit flavor • Sweetness/soluble solids (°Brix) • Sugar/acid balance • Shelf life at retail • Freedom from storage disorders • Disease resistance • Other

  27. 5. Please select the MOST important factor that impacts your decision to ADOPT a new apple cultivar • Scale of operation • Labor availability • Return on investment • Positive environmental impacts • Fruit quality • Horticultural performance • Potential market performance • Cultivar availability from a production perspective • Reputation of breeder/breeder’s organization • Access to financial capital

  28. 6. Please select the second most important factor that impacts your decision to ADOPT a new apple cultivar Scale of operation Labor availability Return on investment Positive environmental impacts Fruit quality Horticultural performance Potential market performance Cultivar availability from a production perspective Reputation of breeder/breeder’s organization Access to financial capital

  29. 7. How many total acres of apple orchard(s) do you own or manage? • < 5 • 5 to 14 • 15 to 24 • 25 to 49 • 50 to 99 • 100 to 249 • 250 to 499 • 500 to 1,000 • > 1,000

  30. 8. How many years have you been involved in the decision-making process of your apple orchard(s)? • 1 – 5 • 6 – 10 • 11 – 15 • 16 – 20 • > 20

  31. 9. Which of the following categories best represents the 2010 gross farm income from your apple orchard(s)? • < $25,000 • $25,000 - $49,999 • $50,000 - $74,999 • $75,000 - $99,999 • $100,000 - $249,999 • $250,000 - $499,999 • $500,000 - $999,999 • $1,000,000 - $2,499,999 • > $2,500,000

  32. 10. How would you describe your role in the apple orchard(s)? • Owner • Lessee • Manager • Other

  33. On behalf of the RosBREED TeamThank you! for your participation. To keep in touch with our use of today’s results and project advances, please visit us at www.rosbreed.org RosBREED

  34. Acknowledgements This project is supported by the Specialty Crop Research Initiative of USDA’s National Institute of Food and Agriculture

  35. Cornell Susan Brown Kenong Xu Clemson Ksenija Gasic Gregory Reighard Texas A&M Dave Byrne Univ. of CA-Davis Tom Gradziel Carlos Crisosto  Univ. of New Hamp. Tom Davis MSU Amy Iezzoni (PD) Jim Hancock Dechun Wang CholaniWeebadde WSU Cameron Peace Dorrie Main Kate Evans Karina Gallardo Vicki McCracken Nnadozie Oraguzie Former WSU Raymond Jussaume Mykel Taylor Univ. of Arkansas John Clark USDA-ARS Nahla Bassil Gennaro Fazio Chad Finn Univ. of Minnesota Jim Luby Chengyan Yue Oregon State Univ. Alexandra Stone Plant Research Intl, Netherlands Eric van de Weg Marco Bink

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