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Market Driving Strategies Profs. D Midgley, Z Carmon & M Christen

Market Driving Strategies Profs. D Midgley, Z Carmon & M Christen. Course overview

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Market Driving Strategies Profs. D Midgley, Z Carmon & M Christen

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  1. Market Driving Strategies Profs. D Midgley, Z Carmon & M Christen • Course overview This course examines different marketing-led strategies to develop and grow a business. It is a unique opportunity for participants to apply concept and tools from various core courses and sharpen their managerial intuition by developing and implementing a growth strategy for a business in a competitive market environment, using the MARKSTRAT 3 simulation. At the end of this course, participants will be able to better • see and sense market changes, • understand various growth options and formulate growth strategies, • develop a marketing plan and justify marketing in terms of its contribution to shareholder value. • Course format Case discussions and lectures complement MARKSTRAT.Evaluation is based on class participation, MARKSTRAT performance, and group reports related to MARKSTRAT. • Target audience General managers, marketing managers, consultants, entrepreneurs.

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