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Thoman Marketing Services

Thoman Marketing Services. Craig Bressler Nate Reitz Dan Grady Ky Truong. Business Contact Info:. C. Edgar Thoman Auto Electric, Inc. 227 Valley Street, Lewistown, Pa 17044 Phone: 717-248-5421 or 1-800-822-2123 Fax: 717-248-5423 E-mail: cethoman@verizon.net. Background:.

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Thoman Marketing Services

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  1. Thoman Marketing Services Craig Bressler Nate Reitz Dan Grady Ky Truong

  2. Business Contact Info: • C. Edgar Thoman Auto Electric, Inc. • 227 Valley Street, Lewistown, Pa 17044 • Phone: 717-248-5421 or 1-800-822-2123 • Fax: 717-248-5423 • E-mail: cethoman@verizon.net

  3. Background: • Family owned for three generations • Currently owned by Edward K. Bressler • Founded in 1931 • Began selling and repairing Indian motorcycles • Specializes in small engine sales and service • Many other services available as well

  4. Problem: • C. Edgar Thoman Auto Electric, lacks media resources designed for advertising • The lack of advertising media makes it hard to promote the company outside of standard word-of-mouth tactics • Without sufficient advertising capabilities, the client is not gaining any new customers • Without the new customers that the company needs, there is no fresh source of income and limited potential for profit. • Simply, no new customers means no increase in profit. • Currently, the client only uses their main computer for inventory • There is potential to use it for much more

  5. Research/Investigation: • Direct line of communication with client • Craig is the son of Thoman’s current owner • Talked with the family owners in order to determine what they would like our help with the most.

  6. Obstacles: • Challenges in meeting times for the group • Difficult with people’s schedule to work outside of class • Had to depend on e-mail correspondence • Hard to meet to prepare for the presentation • Finding older logo’s to use on the business cards • We wanted to honor the original business cards of the previous owner • Creation of the website • Nate is the only IT guy we had • Creation of the first website using the WIX program • Gathering Photos to be used on the website • Gathering all of the information to be placed on the website • Time involved with the website • Held us up when it came to writing the short report

  7. Final Products: Business Cards Business Card for Owner Business Card for Salesman

  8. Final Products: Spring Sales Flyer

  9. Final Products: Website • Located in a separate program

  10. Results: • Business Cards • Already in use • Made cards for his people who work the parts counter • They have told us how much fun they have passing out there cards • Helps spread the word about the business to new customers • Spring Sales Flyer • Promotes the business • Easy and efficient to use • Much more attractive to and appealing to customers • Website • Ed Bressler is very pleased and excited about the website and it’s benefits • Up to date with an online presence • Expanded reach to current and new customers

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