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The Importance of Pricing. . 11. . Objective 1:. . . . Pricing decisions cause top-level marketingexecutives more concern than any otherstrategic marketing decision area.. . Pricing is viewed as having a more directlink to the firm's bottom line.. . . . . 11. . . . . . . . . . . . Anatomy of
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1. Chapter 11 Pricing Issues in
Channel Management
2. The Importance of Pricing
3. Anatomy of Channel Pricing Structure
4. The Golden Rule of Channel Pricing
5. Influencing Pricing Strategy
6. Channel Managers Role
7. Channel Managers Role
8. Channel Managers Role
9. Channel Pricing Guidelines
10. Profit Margins
11. Different Classes of Resellers
12. Rival Brands
13. Special Arrangements
14. Conventional Norms in Margins
15. Margin Variation on Models
16. Price Points
17. Product Variations
18. Guideline Caveat
19. Other Channel Pricing Issues
20. Exercising Control in Pricing
21. Changing Price Policies
22. Passing Price Increases Through the Channel
23. Using Price Incentives in the Channel
24. Gray Market & Free Riding