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ORACLE RATINGS UPDATE

This report details the DStv ratings based on the November 2006 Future SAARF data. It includes information on a total of 536 homes with 356 total TAMS panel exclusions, focusing on both rural black and dual-view panels. The findings indicate an average audience rating (AR) of 7 people per channel, translating to an average of 3 households per viewing channel. The sample sizes by channel have been noted, alongside key insights from transmit quarter hours spanning from December to May 2006 during prime time viewing hours.

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ORACLE RATINGS UPDATE

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  1. ORACLE RATINGS UPDATE November 2006

  2. FUTURE SAARF REPORTING PANEL 1 536 Homes Total DStv Reporting = 356 Total TAMS panel excl. Black Rural TAMS DStv (naturally occurring) panel OATS DStv augmented Panel 156 998 131 177 47 Rural Black panel 180 Dual View panel

  3. SAMPLE SIZES BY CHANNEL U: 1999 & S: 702 U: 1999 & S: 702 Based on a DStv Sample size of 702: 1 AR = 7 people or an average of 3 households (given that there are an average of 2.3 adults per DStv household) Therefore: 0.1 AR’s would mean that a channel rating is being generated from the actions of 0.7 of a person. Source: Transmit Quarter Hours. Dec - May 06. Prime Time : 18h00 – 22h00.

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