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LE GROUP OF COMPANIES

LE GROUP OF COMPANIES. Corporate Profile January 2014 . INTRODUCTION.

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LE GROUP OF COMPANIES

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  1. LE GROUP OF COMPANIES Corporate Profile January 2014

  2. INTRODUCTION Le Group of Companies are incorporated from Le & Brothers Limited (Le Bros), (established in 2002), and Le Media Joint Stock Company (founded in 2004). In 2008, Vietnam CEO Corporation was established to specialize in business networking. In 2009, Fansipan Media Corporation was set up to invest in to a premium lifestyle pay TV channel known as Fansipan TV|VCTV1 (acquired early 2013). In 2012, Le Investment Corporation was setup as a holding company for the purpose of restructuring the ownership of all the member companies. Core Businesses Include  Print media Broadcasting media Online media Multimedia Advertising and marketing solutions Public relations Event management & activations

  3. OUR VISION Becoming Vietnam’s largest local media group with content-driven creative solutions

  4. OUR MISSION The mission is to establish and develop world-class media agencies, that may bring Vietnam’s media industry to the next level.

  5. OUR VALUES • Innovative • Vanguard • Artistic • Diversified • Professional

  6. COMPANY STRUCTURE

  7. LE & BROTHERS LIMITED The Professional Advertising, PR & Event Agency A Member of Worldwide Partners Inc. – global network of independent agencies

  8. LE & BROTHERS LTD. Le Bros is seen as one of the largest local public relations and event agencies in Vietnam. With 80 staffs working in Hanoi and HCMC, Le Bros is capable of handling assignments nationwide, and offer state-of-the-art wide range of services of international standards. Scope of Services General Advertising Consultancy Public Relations Event Management Activation Exhibition Graphic Design & Printing Service

  9. LE & BROTHERS LTD.

  10. LE & BROTHERS LTD.

  11. LE & BROTHERS LTD.

  12. LE MEDIA JSC The Professional Media & Marketing Group A Member of FIPP – worldwide magazine media association

  13. LE MEDIA JSC As one of largest private media group, Le Media currently owns some of the largest and most successful entertainment and lifestyle-oriented publications in Vietnam. Le Media is the Pioneer in developing high-quality magazines in Vietnam. Scope of Services • Publishing & Media Consultancy • Digital Marketing • Marketing Consultancy • Communication Solutions • Multimedia & Internet Solutions • TV Contents Our FIRST’s • The FIRST media group that focuses on premium market; • The FIRST to combine traditional and new media; • The FIRST and ONLY provider of integrated media solutions

  14. LE MEDIA JSC

  15. LE MEDIA JSC OUR VISION

  16. LE MEDIA JSC

  17. LE MEDIA JSC DIGITAL FIRST STRATEGY Le Media is the first media group in Vietnam to see the digital trend and movement. Based on its firm foothold in print publishing and rich content development, the Company has invested seriously in R&D and digital platforms, which vary from internet-based and mobile solutions. Since 2009, Le Media gave priority to digital solutions for its content driven strategies. Not only its own publications, but all communication consultancy works are designed based on digital media first, before adopting to traditional platforms.

  18. LE MEDIA JSC 1 2 3 4 DEDICATED WEBSITES SOCIAL MEDIA MOBILE MEDIA TABLET APPS • No more room for generic webs • Premium content • Paid content • Multimedia Integrated • Booming tool for branding • Social engagement • Personal approach • Future of media • Banner not a hunt • Location based • Paid content • Wap old-fashioned • More interactive • Multimedia integrated • Substituting prints • Revolution in publishing

  19. LE MEDIA JSC E-MAGAZINES INTERACTIVE PDF FORMAT

  20. LE MEDIA JSC autocarvietnam.vn danongviet.vn dep.com.vn doanhnhanonline.com.vn stuff.vn ONLINE MAGAZINES

  21. LE MEDIA JSC SOCIAL MEDIA

  22. LE MEDIA JSC INTERNET TV As part of the Integrated Media Solution concept and Digital First Strategy, Le Media joined force with POPS Worldwide, YouTube official partner in Vietnam, to develop Dep TV – an official channel of Dep magazine. This channel serves as unique and sophisticated source of high-resolution videos dedicated for fashion, beauty, make-up and women’s issues, featuring Le Media’s rich contents from high-class magazines. The videos include the making of fashion shoots, beauty and make-up tips, lifestyle advices and reality shows regarding women issues.

  23. LE MEDIA JSC DEP WEDDING DEP BEAUTY DEP DO-IT-YOURSELF DEP SEXY DEP COOKING DAN ONG GADGET DAN ONG TALK DAN ONG CARS+ DAN ONG HOBBY DAN ONG STYLE MOBILE APPS Le Media is to launch* a series of mobile apps, based on the variety of premium contents. Each app features a certain kind of content, as a manual for a special interest. The apps are designed separately for women and men, available for both iOS and Android smart phones. This development is based on in-depth understanding about the mobile market of Vietnam, with more than 130 million subscribers, of which 30% are smartphone users. (*): First apps are due to launch by end of Sep 2013

  24. LE MEDIA JSC SAMPLES OF SMARTPHONE APPS DEVELOPED BY LE MEDIA

  25. LE MEDIA JSC MOBILE APPS VietnamPlus Mobile App was launched in 2009, as the most advanced news app for feature phone. The project is a 3-sided partnership between VietnamPlus.vn, Felix and Le Media. By June 2013, the total number of subscribers has reached 500,000, with active users of 240,000.

  26. LE MEDIA JSC MOBILE APPS Le Media launched Doanh Nhan e-mag on Greelane app in cooperation with Vinapo in January 2014, a break-through digital interactive solutions available for iOS, Android and desktop, which can engage with readers via Facebook and instant messaging.

  27. LE MEDIA JSC EVENTS INTEGRATED MEDIA SOLUTION Based on the unique ability of setting up a variety of media platforms, and the leading role in content marketing, Le Media introduced the concept of Integrated Media Solution, which is the combination and integration of different media platforms, each of those may contribute part of the whole picture, creating added value for the others. In another word, the new digital media do not replace, but support traditional media, to give better and broader impact. NEWS PORTAL TV PROGRAMS PRINT MAGS ONLINE MAGS MOBILE APPS TABLET APPS SOCIAL MEDIA DIGITAL MAGS

  28. LE MEDIA JSC Đẹp Fashion Runway Women & Cars Club Year-end Party Đẹp Giá trị Vàng Awards Đẹp Fashion Show Book Festival HCMC Trịnh Công Sơn Concert Super Investors’ Day Vietnam Off-road Cup Men’s Week Cup Men of the Year Awards Stuff Vietnam Awards Gentlemen’s Golf Tournament Autocar Vietnam Roadtrip Creative Industries Summit Vietnam Forecast LE MEDIA’S EVENTS

  29. LE MEDIA JSC Dep Fashion Show Dep Fashion Runway Women & Cars Club Dep – Gold Awards Men of The Year Awards Gentlemen’s Golf Tour Tennis Men’s Cup Offroad Cup Stuff Awards Autocar Road Trip Book Festival Trinh Cong Son Concert LE MEDIA’S EVENTS

  30. VIETNAM CEO CORP. Business Networking Arm

  31. VIETNAM CEO CORP. THE WORLD IN... Vietnam CEO Corporation is the licensee of the respectful state-of-the-art “The World in...”, published by the Economist group. The local version is contributed by high-ranking officials, famous economists and leading businesspeople in Vietnam, forecasting the ups and downs of the economy for the coming year. Accompanying the publication, an international business conference is usually organized, with the support from various financial international organizations, government agencies and large corporates.

  32. VIETNAM CEO CORP. TRAINING COURSES Vietnam CEO Corp. partners with various organizations to conduct different training courses focusing on business owners and young leaders, including business administration, communications and marketing, etc. Our partners are the Trade Promotion Agency (Ministry of Industries and Trade - MoIT, VCCI, Empretec Vietnam, Le Bros, etc.

  33. VIETNAM CEO CORP. BUSINESS CONFERENCES Vietnam CEO Corp. is the organizer of many respected famous business conferences and workshops. Some of the most famous conferences are The World & Vietnam: Forecast 2012 and The World & Vietnam: Forecast 2013, which were organized in conjunction with the publication of “The World in 2012” and “The World in 2013”, under the license from the Economist group. Vietnam CEO Corp. also cooperated with government and professional agencies to organize different business and industrial seminars and workshops.

  34. Contact: Mr. Le Quoc Vinh, Chairman & CEO +84903403432 - vinhlq@lemediavn.com

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