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The Split that Connects

The Split that Connects. Split the Sheets Overview – August 2005. The Product. One-half warm polar fleece, the other cool cotton Pillow cases one side polar fleece, the other cotton “No-feel” seams Comfort and choice where one-third of life is spent. Cool Cotton. Warm Fleece.

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The Split that Connects

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  1. The Split that Connects Split the Sheets Overview – August 2005

  2. The Product • One-half warm polar fleece, the other cool cotton • Pillow cases one side polar fleece, the other cotton • “No-feel” seams • Comfort and choice where one-third of life is spent CoolCotton WarmFleece

  3. Why Split the Sheets? • Solves a common problem • Hundreds of web sales in first months • Substantial national attention – media, celebrities, special events • Personal use or gifts, bridal registries • Consumers “get it” quickly • Brings excitement, energy to bedding in-store • THEY WORK

  4. Benefits • Appeals to broad consumer base • Safe, simple solution to a very common problem • Strong word-of-mouth • Easily understood concept • Personal use or gifts, including bridal registries • Exciting new product category foremployees to promote

  5. Features • Warm, non-pilling polar fleece • Cool, quality cotton • Pre-shrunk • “No feel” seams • Both flat and fitted sheets have fleece and cotton combination • Can be used year-round • Multiple usage combinations

  6. Split the Sheets –The Company • Consumer products company founded in 2004, based in Tacoma, WA • Principals have decades of experience in product development, marketing, sales, distribution • Company experience includes AT&T Wireless, Tylenol, REI, Weyerhaeuser, Bally Total Fitness, SuperValu

  7. Split the Sheets Connects with: • Consumers ages 21 and up • Bedding products industry • National and regional media • Celebrities and special events

  8. Connecting with Consumers “MY LIFE IS SO MUCH BETTER NOW! I received my sheets last week and have been in seventh heaven every night since then. My husband is happy because I’ve gone back to silky nightgowns. I’m spreading the word – these sheets have made my life so much better I want all my friends to reap the rewards of your sheets!” Boston

  9. Connecting with Consumers “Love the sheets! I just put them on my bed last night and I did not dream how wonderful they would be! Thanks for making such a wonderful product. I can hardly wait to get to bed tonight.” Seattle

  10. Connecting with Consumers “They are the best thing going and have made for a very happy husband who can’t wait to get into his warm side of the bed and hates to get out in the morning. Thanks for a great idea.” Kensington, CT

  11. Connecting with Consumers “Your product is so wonderful! We can hardly wait to get to bed at night. You have saved our marriage.” Los Angeles

  12. Connecting with Consumers “These sheets are great for both my husband and I. The polar fleece (which is my side) is so incredibly comfortable I cannot wait to get in the bed at night.” Washington State

  13. Connecting with the Industry “We’re kicking ourselves that we didn’t think of this.” – senior director of sleep innovation for major national company “This is a great product.” - buyer for major national retailer “I’d love to have these in here. It would bring new energy and excitement to what is a pretty boring area.” – store manager for a major national bedding retailer

  14. Connecting with the Industry Currently featured on Target.com Average Guest Rating: Five Stars

  15. Connecting with the Media “I’ve got to talk to Mike about these” - Diane Sawyer to Robin Roberts and Charles Gibson on Good Morning America “I call them the marriage preservers” – Style Editor for East Coast newspaper Dozens of news stories on leading broadcast programs and newspapers

  16. Good Morning America USA Today Glenn Beck syndicated radio program Washington Post Chicago Tribune Boston Herald Miami Herald Minneapolis Star-Tribune Detroit News Florida Today Riverside Press-Enterprise St. Louis Post-Dispatch Kansas City Star Milwaukee Journal-Sentinel Knoxville News-Sentinel Reno Gazette-Journal Roanoake Times Tampa Bay Tribune Tampa Bay Times Modesto (CA) Bee Dozens of others Connecting with the Media: Coast-to-Coast Coverage

  17. Initial Sales Throughout the USRanked by States42 States and District of Columbia Thus Far T14 T16 1 ND MT T16 T6 T16 8 ID 10 SD T9 T16 T9 T7 T13 T14 T7 T14 T14 11 T4 T16 T15 5 T9 T6 T15 MO T16 2 T12 T12 T14 AR T12 T9 T15 AL T13 T16 3 AK – T16 HI – T16 RI – T14 T16 T4

  18. Alaska T16 Arizona T9 California 2 Colorado T9 Connecticut T9 Delaware T12 District of Columbia T15 Florida T4 Georgia T13 Hawaii T16 Illinois T4 Indiana 11 Iowa T13 Kansas T15 Kentucky T16 Louisiana T16 Maine T16 Maryland T6 Massachusetts T14 Michigan T9 Minnesota T6 Mississippi T16 Nebraska T14 Nevada T14 New Hampshire T16 New Mexico T15 New Jersey T14 New York 8 North Carolina T12 Ohio T7 Oklahoma T14 Oregon T16 Pennsylvania T7 Rhode Island T14 South Carolina T12 Tennessee T12 Texas 3 Utah T16 Virginia 5 Washington 1 West Virginia T15 Wisconsin 10 Wyoming T16 Sales Data by State and State Rank – 42 States Total

  19. Connecting withthe World We’re In Increasing customization in products • “Gifting society” looking for the new, latest • More demands on time, tougher to sleep • Greater consumer expectations to meet specific needs, demands • Current Lexus commercial ends with couple in bed, one with covers on, one off

  20. Connecting withthe World We’re In Increasing interest in bedding innovation and improvements • Hotel/motel industry spending millions on new bedding products, innovations -- and marketing • Current summer catalog for a major company: 24 of 75 pages are sheets • 3,710,000 Google links for “bed sheets”

  21. Sleep Inducers Dual comfort mattresses Memory foam pillows and mattresses Dual weight blankets and comforters No-snore strips Ear plugs Sound therapy machines Room darkening blinds Eye shades SPLIT THE SHEETS

  22. Why Dual Comfort Sheets? • We live in a world of customization with ever-increasing customer demands • Some major national companies are based on dual-comfort products • Substantial demand and interest is evident • Consumers always looking for the new, the latest for personal use and gifts

  23. Why Split the Sheets? • Patent-protected sheet system has made a strong presence in the market place • Only company that has this patented system • Range of related new product ideas • Quality and acceptance: of hundreds of web sales to date, only one return

  24. Why Now? • Consumer demand is strong and growing • Bedding products and department store managers and employees are excited • Media interest is substantial and growing • Special, high-profile event interest is growing • Split the Sheets is establishing its retail network now

  25. Special Events • Split the Sheets has been invited to participate in celebrity events for the Oscars, CMA Fan Fair

  26. Licensing/Logo Opportunities • NFL • NASCAR • MLB • NCAA • Football, • Basketball • Others

  27. Split the Sheets • Connects with consumer needs, demands • Connects with media needs • Connects with industry needs for new product ideas, categories The Split that Connects

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