Introduction AQOA/GfK Business Opportunities > Key Facts > Competition > Possible strategy

1. Introduction AQOA/GfK Business Opportunities > Key Facts > Competition > Possible strategy > Next Steps

2. > Key Facts The media industry is not easy to reach for GfK GfK R&T TARGET Consulting Companies • Premium information on all international key markets: • TV • HD/BR DVD • GAMES CONSOLES • MOBILE • INTERNET • … Understanding & Solutions Screen Digest Forrester Research NPA Conseil ABI Research Research and Markets Jupiter Research / Kagan Idate Display bank Displaysearch / NPD Instat IDC Informa, Gartner dataquest Park Associates Adams Research Media … Local and international Headquarters in all Media industries: Music, Cinema, Games, Television, Internet, … Need visibility and understanding of major trends re HD, Digital TV, Internet, VOD, mobility, new products, new concepts …

3. > Key Facts Which Offer to meet what Demand? GfK R&T TARGET Consulting Companies • From: • - Detailed operational Information based on • Sell Out Data (= Golden Currency) aggregated in powerful databases • Strong Market Expertise • To: • - High End Strategic Insight (Digital Convergence) • From: • - Easy to read reports, giving big picture and general trends • Long term forecasts (based on?) • To: • Taylor-made Consulting • No need to get extensive Hardware info / Have key questions • HD potential across Europe, Jap, Austr, SouthAM, Asia… • 5/10 years Market Forecasts DVD, VOD, Mobile Games… • Country Profile • Technology/Business Scenarii

4. Introduction AQOA/GfK Business Opportunities > Key Facts > Competition > Possible strategy > Next Steps

5. > Competition Diverse and client oriented Strong competition to GfK on media & technology limited competition Turnover

6. > Competition Positioning Main targets : large corporations Budget : Important – subscription business model Products : databasis+market expertise Distribution : direct but limited Main targets : large and small companies, administration Budget : Medium to small – one shot business model Products : reports Distribution : direct and non direct (Internet) Competition

7. > Competition Key examples • Currently selling 76 reports • Reports sold from 2000 € to 4700€

8. > Competition Key examples – list of clients • Major Hollywood studios • Government departments • Trade associations • Broadcasters • Computer manufacturers • Software vendors • Technology manufacturers • Retailers • Law firms • Telcos • Investment banks and venture capitalists • Publishers • Film & video service companies

9. > Competition Key examples : list of clients TPSTURNERTV Cab SatTV FOR MOBILETV HebdoTVCARDUPC NOOSUBIQUICKVIVENDIVOYAGEWALT DISNEYWARNERWILHELM ET ASSOCIESZENITH OPTIMEDIA FINHERAFOXFRANCE 2FRANCE 3FRANCE 4FRANCE 5 FRANCE TELECOMFRANCE TELEVISIONSFRANCE TV INTERACTIVEFREMANTLEGIDE LOYRETTE NOUELHFAHOLDING FRANCE TVINAINTERDECOIWEDIAJETIXJLALA FRANCAISE DES JEUXLAGARDERE ACTIVE PUBLAGARDERE MEDIASLARGARDERE RESSOURCELAGARDERE THEMATIQUELCPLES LOCALES TVM6MARATHONMARSEILLE TELEVISION LOCMEDIAMETRIE MEDIATOPMPGMTVMUSIVISIONNAGRANETGEMNETIANEUF TELECOMPATHEPUBLIC SENAT PUBLICISQUILLET / HACHETTERADIO CLASSIQUEREGIE RADIO MUSIQUESACDSACEMSIMAVELECSNEP GIEEPASNPTVSONY FranceSORBONNETDFTélé 7 JoursTF1THALESTHOMSON T LTT-ONLINETPR 3EME RUEACCESALCATELANFRAOLARTE FRANCEBOUYGUES TELBTCANAL +CANAL SATCAPMCFRTCITE DES SCIENCESCNCCOM ET PROGCSADDMDIGITIPDISCOVERYEMAPEMEAENDEMOLENYGMASYSTEMSEQUIDIAEQUIPE TVEUROCONSULTEUROSPORTEUTELSAT Turnover in 2006 : € 1,5 million (estimates)

10. > Competition Key examples – list of clients • Currently selling 6 reports and one weekly newsletter • Reports sold from 2000 € to 3500€ - weekly newsletter sold at 6000€ a year

11. > Competition Key examples – distribution E-shop Google Add words Distribution report platform

12. > Competition Key examples – Amazon distribution platform

13. Introduction AQOA/GfK Business Opportunities > Key Facts > Competition > Possible strategy > Next Steps

14. > GfK R&T Strategy • 1 - Strengthen Knowledge of GfK Brand name in strategic point: LA • Have a local business relay • Communication via B2B media • GfK Market experts to meet Industry Actors Amy Heller Variety 1st Roadshow Nov 2006 Step 2: better adapt GfK offer

15. > GfK R&T Strategy • 2 – Better adapt the offer • A pilot Survey: • « High Def in Intl Markets: Where, When, How Much? » • Content: Simple, attractive, media oriented, based on exclusive Premium info (GfK/Digital Convergence) • Distribution: Classic + GfK E-Shop + Google Adwords … • Price: less than 5k$ • First of a new range of GfK Products: 5/6 reports a year • + New Web Platform and communication to address this new type of clients

16. > GfK R&T Strategy • 2 – Better adapt the offer • A new Roadshow Q4 2007 • « High Def in Intl Markets: Where, When, How Much? » • - promote GfK products • - understand further needs GfK Powered by AQOA

17. > GfK R&T Strategy 3 – Business Plan 2007 2008 LA Roadshow High Def Intl Markets Report+presentation = 6k€… Studios Broadcasters Games Companies Internet 6x6 = 36 k€ Covering expenses + consulting fees GfK E-shop distributes 6 new reports, sold 3k€ each Potential 20 clients / report =6x3x20 = 360 k€ + Further roadshow(s) 50 k€ TOTAL TARGET: approx. 400 k€

18. Introduction AQOA/GfK Business Opportunities > Key Facts > Competition > Possible strategy > Next Steps