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Mean Motocross Machines

Mean Motocross Machines. Cortney Robertson Paul Garcia Wes Schmidt. Background.

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Mean Motocross Machines

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  1. Mean Motocross Machines Cortney Robertson Paul Garcia Wes Schmidt

  2. Background • In the early summer of 1996 Wes’s dirt bike broke down, and instead of buying a whole new bike he called up Cortney and Paul to lend a helping hand building a new bike. Shortly after the three teamed up to build more bikes and sell them. Thus Mean Motocross Machines was started.

  3. Roles • CEO- Wes Schmidt • CFO- Cortney Robertson • CTO- Paul Garcia

  4. Company Info We Sell parts • Throttle • Tires • Clutch • Engine • Brakes We Repair Bikes Any problem we can fix it • Contact repairman • Set appointment date • Bring in bike • Inspection of bike • Follow up call with price • Do Repairs • Pick up bike We Sell Bikes • Kawasaki CRF70F ;$5,000 • Honda XR400R ;$5,500 • Yamaha Enduro 250 ; $6,300 • KTM Moto 450 ; $3,500 • Suzuki CR250 ; $5750 We Buy Bikes Process to selling a bike to Mean Motocross Machines. • Contact either in-store or via web. • Set up appointment with sales representative • Viewing of the bike • Negotiating price

  5. Storefront • Mechanic shop • Dirt Bikes on display • Bring in bikes for sale • Purchase bikes, and other bike accessories • Store front customers • Local • Looking for work done on their bike

  6. Website Order Parts • Throttle • Tires • Clutch • Engine • Brakes Order Customized bikes • Pick make • Pick model • Pick year • Engine size • Color/Design • Price range Price comparison & Blog We guarantee to publish book value prices alongside our price. Also blog features for feedback. Contact Information Published contact info on the site of the store location. As well as phone numbers to storefront as well as the repair shop.

  7. Customer Demographics Storefront customers • Region based (local) • Dirt bike enthusiast • Repair Customers • Pre-Built Bikes Online Customers • Nationwide • Parts customers • Dirt bike enthusiast • Customized Bikes

  8. Marketing (storefront) • Adds in local newspapers • Advertising our company and products we sell. It will be reoccurring every week • Brochures • Set brochures in local business’ that have more in depth information about the products we sell and the services we offer. • Business Cards • Names and information to contact us • Typically given out on the storefront. • Loyalty Card • Offers discounts for repeat business

  9. Marketing (online) • Display Ads • Appears when dirt bike is searched on Google. • Worldwide • Video • Appears on YouTube before certain motocross videos. • Worldwide • Affiliate and blog marketing • Have a blog on our website

  10. References Laudon, K. and Laudon, J. (2012). Management Information Systems: Managing the Digital Firm. New Jersey: Pearson Education

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