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Enhancing Hotel Standards in Bhutan: Aiming for High-End Tourism by 2012

Bhutan aims to elevate its hospitality image by requiring all 1 and 2-star hotels to upgrade to 3 stars by the end of 2012. With a goal to attract 100,000 tourists annually who will stay in hotels rated 3 stars and above, Bhutan is shifting focus towards high-end visitors. The current hotel landscape includes 123 establishments: 8 at 5 stars, 7 at 4 stars, 54 at 3 stars, and 19 at lower ratings. Challenges like bank loans, labor issues, and seasonality must be addressed. It’s essential to balance attracting affluent tourists while ensuring the needs of local communities and less wealthy visitors are met.

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Enhancing Hotel Standards in Bhutan: Aiming for High-End Tourism by 2012

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Presentation Transcript

  1. TIA – 16.10.2012 Hotel ratings in Bhutan. High quality image seeked Elodie & Gabrielle, 703_e

  2. Bhutan

  3. Bhutan today • 123 hotels in total • 8 *****, 7 ****, 54 **, 19* • 2010 : Obligation for 1 and 2 stars hotels to upgrade to 3 stars before the end of 2012

  4. Objective • Target : 100’000 tourists per yearcoming to Bhutan and stay in three stars or above (mandatory) • EnhanceBhutan’shospitality image • Reach more high-end tourists ($$)

  5. Issues • Bank loans • Labour problems • Seasonality

  6. Conclusion More high-end tourists but should not forget to thinkLOCAL Impact on lesswealthytourists?

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