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Email Marketing Campaign

Email Marketing Campaign. Clevon J. Noel IT Officer Grenada Hotel & Tourism Association April 9, 2013. How To Create An Email Marketing Campaign. Define your Audience Determine the P urpose Outline your Goals Determine the Frequency Create a Timeline. Define Your Audience.

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Email Marketing Campaign

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  1. Email Marketing Campaign Clevon J. Noel IT Officer Grenada Hotel & Tourism Association April 9, 2013

  2. How To Create An Email Marketing Campaign • Define your Audience • Determine the Purpose • Outline your Goals • Determine the Frequency • Create a Timeline

  3. Define Your Audience

  4. Determine Your Purpose

  5. Define Your Purpose Your purpose answers the following questions: • Why does this audience want to hear from me? • What useful information can I provide to this audience? • What do I want to accomplish with my email marketing?

  6. Outline Your Goals • What is your goal • How you would go about achieving your goal • How will you measure your goal

  7. Determine Your Frequency

  8. Create a Timeline • Day 1? – Topics to include • Day 2? – Content & Images • Day 3? – Create Campaign • Day 4? – Send Campaign

  9. Thank You Clevon J. Noel IT Officer Grenada Hotel & Tourism Association www.ghta.org cnoel@ghta.org

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