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Spunky Ox Brewing Company

Spunky Ox Brewing Company. Cris Anderson Ian Hirtz Trey Sampson Ted Kizer. Objectives. Introduce product Explain our business Discuss our business strategy Explain expansion decisions Introduce website and marketing Gain the interest of potential investors. History. Augsburg, Germany.

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Spunky Ox Brewing Company

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  1. Spunky Ox Brewing Company Cris Anderson Ian Hirtz Trey Sampson Ted Kizer

  2. Objectives • Introduce product • Explain our business • Discuss our business strategy • Explain expansion decisions • Introduce website and marketing • Gain the interest of potential investors

  3. History Augsburg, Germany Cloisters cannot brew Reinheitsgebot

  4. Industry Analysis 5.5% Increase Globally by 2012 21% increase in beer consumption.

  5. Supplier Power Consumer Power Threat of New Entrants Threat of Substitute Goods Competitive Industry

  6. Competition • Krombacher • Bitburger • Warsteiner

  7. Strategy Unbelievable Taste Inexpensive

  8. Strategy +7.8% Comparatively Healthy “High Octane”

  9. Bavaria Rhine-Westphalia (Cologne) Homes of Oktoberfest and the Cologne Carnival, Respectively

  10. Expected Benefits • Increased notoriety • Boosting of sales • Superior credibility • A successful expansion into a new country

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