6 Ways to Grab Attention With Your Facebook Page Cover Photo
Review Facebook Guidelines First and foremost, be sure to review Facebook’s cover photo guidelines. While there are many liberties you can take with your cover, you do want to make it fall within Facebook’s requirements.
Brand Your Facebook page Cover with Your Website Your Facebook cover is part of your brand. Many small businesses are purchasing website/social media packages from qualified developers who design both the website and the Facebook cover concurrently.
Use Colour and Photos Make a cover that reaches out to your audience. Creative use of colour and photos can help grab attention and engage the user. When using colours, be sure they match your company’s colours to preserve branding.
Integrate Your Profile Picture This is a technique few people take advantage of. Your “profile” picture overlaps with your cover, so why not creatively integrate the two.
Include a Call to Action Many people are unaware that Facebook quietly changed some of their guidelines last year. While calls to action (CTAs) were previously frowned upon, you are now able to incorporate them into your cover photo.
Make It Easy For People To Like or Contact You One of the most effective, attention grabbing tactics you can use in your cover is a catchy graphic which makes it easy for people to “Like” or contact you.