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Enhanced E-Communications Strategy for Alumni Engagement

This strategy recommendation aims to elevate University of Colorado – Boulder Alumni Association's e-communications through consistent branding, connectivity, and enhanced engagement with alumni and students. It includes messaging footprint, CU branding incorporation, design cohesiveness, social media gateways, electronic toolkit for chapters, and increased interaction.

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Enhanced E-Communications Strategy for Alumni Engagement

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  1. The chapter e-communications evolution University of Colorado – Boulder Alumni Association:Social Media Strategy Recommendation Overview Social Media Task Force 5/19/2010

  2. A throwback... Email templates University of Colorado – Boulder Alumni Association:Social Media Strategy Recommendation Overview Social Media Task Force 5/19/2010

  3. A throwback... Websites University of Colorado – Boulder Alumni Association:Social Media Strategy Recommendation Overview Social Media Task Force 5/19/2010

  4. We’ve evolved… Consistent, branded, connected University of Colorado – Boulder Alumni Association:Social Media Strategy Recommendation Overview Social Media Task Force 5/19/2010

  5. The vision…. • Forever Buffs set the stage for the coordination of all print and electronic communications. • The chapter e-communications vision provides: • Messaging footprint • Ability to incorporate CU branding • Design cohesiveness • Gateways to social media, FBN and websites • Electronic toolkit for chapters • New engagement among alumni and students via chapters University of Colorado – Boulder Alumni Association:Social Media Strategy Recommendation Overview Social Media Task Force 5/19/2010

  6. QUESTIONS? University of Colorado – Boulder Alumni Association:Social Media Strategy Recommendation Overview Social Media Task Force 5/19/2010

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