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Cloud Implications … Beyond Technology

Cloud Implications … Beyond Technology. Marwa Zaghow EMC Egypt Center of Excellence. December 18 th , 2011. EMC Financial Strength To Invest Heavily. EMC Cumulative 8 Year Technology Investment R&D $10.5B M&A $14B. Our Journey To The Cloud/Big Data. 2011. CLOUD & BIG DATA. 2009.

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Cloud Implications … Beyond Technology

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  1. Cloud Implications… Beyond Technology Marwa Zaghow EMC Egypt Center of Excellence December 18th, 2011

  2. EMC Financial Strength To Invest Heavily

  3. EMC Cumulative 8 Year Technology Investment R&D $10.5B M&A $14B Our Journey To The Cloud/Big Data 2011 CLOUD & BIG DATA 2009 JOURNEY TO THE CLOUD 2007 INFORMATION & VIRTUALINFRASTRUCTURE 2005 2003 AND BEFORE INFORMATION LIFECYCLE MANAGEMENT ENTERPRISESTORAGE

  4. The Cloud Computing Opportunity • Independent research firm Forrester Research expects the global cloud computing market to reach $241 billion in 2020 compared to $40.7 in 2010 • As per recent findings of the technology research firm Gartner Inc., the global cloud service market is expected to grow substantially with revenue expected to reach $148.8 billion by 2014 • IDC: Public cloud computing services to reach $72.9 billion market in 2015 • Merrill Lynch: The cloud computing market will reach $160 billion.

  5. IT-as-a-Service Framework Management and Automation Standardization Simplification GRC Service Management User Interface as a Service Virtual Desktops Choice Computing Mobility Software as a Service Business Applications Platform as a Service SecurityIntegration Layer Application/Web ServersDevelopment Tools Content Management Business Intelligence Database Platforms Infrastructure as a Service Network Compute Storage and Backup Converged Infrastructure

  6. Dramatic Performance Growth for x86 2000% performance increase since 2005 Xeon E7-4800 Ten Core 32nm Xeon 7500 Eight Core 45nm Xeon 7400 Xeon 7300 Xeon 7100 Xeon 7040 Six Core 45nm Xeon 3.66GHz Quad Core 65nm Dual Core 65nm Dual Core 90nm Single Core 90nm Source: Intel internal OLTP database workload performance estimates as of 15 April 2011. Results have been estimated based on internal Intel analysis and are provided for informational purposes only. Any difference in system hardware or software design or configuration may affect actual performance.

  7. Dominant Market Share for x86 x86 as a Percent of Worldwide Server Shipments Unit Share Revenue Share 1989 1995 2000 2005 2010 Source: IDC

  8. 2009: More Apps on Virtual Infrastructure 17,500,000 Virtual Machines Physical Hosts 15,000,000 The Tipping Point 12,500,000 10,000,000 7,500,000 5,000,000 2,500,000 2005 2012 2006 2007 2008 2009 2010 2011 2013 Source: IDC

  9. Flash Fills the Performance Gap Processors 1,000,000,000s Flash 100,000,000s DRAM Memory OPERATIONS PER SECOND 100,000s Hard Disk 100s Picoseconds Nanoseconds Microseconds Milliseconds Seconds LATENCY

  10. Cloud.

  11. Cloud Services Virtualized Infrastructure IT Transformation: Journey to the Cloud Cloud Virtualized Data Center Classic Data Center Virtualized Infrastructure

  12. Waves of Information Technology Mini Distributed/ Networked NEXT Mainframe PC / Microprocessor Cloud Computing

  13. Winning the Business with IT-as-a-Service Optimizing IT Production for Business Consumption • Service consumption mindset • Service-based pricing • Service level expectations • Integrated cloud architecture • Integrated GRC Transforming ourselves into a competitive service provider

  14. IT Transformation Components DNA, Skills, Roles & Organizational Alignment “Front Office” Capabilities Service Accountabilities Technology Breadth Enabling Technology Private, Hybrid, Public Clouds End-to-End Automation Financial Transparency Self-Service Capabilities A New IT Business Model Service Oriented Market Driven “P & L” Focused Broker and Builder

  15. New Skills and a New Way of Thinking Evolve from project-based to service-based ServiceDelivery ProductManagement • Service definition and pricing • Competitive analysis • Internal marketing strategy • Service engineering • Service operations • Security and GRC ServiceManagement • Service architecture and design • Align with product management for design • Align with service delivery for execution

  16. The ITaaS Evolution Client-Facing IT Client-Facing IT IT Development IT Engineering • The “sales force” for all IT services – built and brokered • Promotes the use of enterprise services • Guides business away from customization • Educates the business on choices and implications • Develops expertise in service integration and aggregation Skills Organizational Alignment Automation Governance and Process Measurements IT Operations • Negotiation skills • Influence • Solution selling • IT integration literacy IT Business Ops Roles

  17. The ITaaS Evolution • Develop multi-tenant enterprise applications that allow for configurability without customization • When unique requirements arise, addresses with aggregation of standard components Client-Facing IT IT Development IT Development Organizational Alignment Roles Automation Governance and Process Measurements IT Engineering Skills • Modern application framework skills • Application virtualization skills • Networking and mobility knowledge IT Operations IT Business Ops

  18. The ITaaS Evolution • Architects and engineers the underlying platforms that deliver the services • Architects enterprise services on top of the platforms • Monitors platform and service health • Documents details and trains operations teams Client-Facing IT IT Development Automation Governance and Process Measurements Roles Organizational Alignment IT Engineering IT Engineering Skills • Mix of deep foundational technology skills and broad platform skills • Cloud Architects • Data Center Architects • Traditional deep Storage, O/S, Backup, Networking expertise IT Operations IT Business Ops

  19. The ITaaS Evolution • The “manufacturing and customer services” of IT • Builds and operates services and platforms Client-Facing IT IT Development Skills Roles Skills Organizational Alignment Automation Governance and Process Measurements • Broader skill base to enable management and troubleshooting at the service level • Expertise in the individual technology components as required IT Engineering Roles IT Operations IT Operations IT Business Ops

  20. Skills The ITaaS Evolution • Product management • Marketing communications • P&L financial management Client-Facing IT IT Development Organizational Alignment Automation Governance and Process Measurements IT Engineering • The “marketing, product management and finance” of IT IT Operations Roles IT Business Ops IT Business Ops

  21. IT Skills Transformation Challenges • Enable IT professionals to make Informed decisions on migration to Cloud Enable IT Architects to create virtualization and cloud plans based on new business strategies

  22. Education Solution for Skills Transformation ofIT Technical Professionals • Cloud Infrastructure & Services (CIS) course • Develop strong understanding of Cloud Infrastructure and Services • Re-skill or develop strong cloud concepts and understanding • Essential for ALL current and future technical IT Professionals • Prepares for EMC Proven Professional Associate (EMCCIS) certification

  23. 2. Education Solutions to Enable Architects Planning and designing skills for the Journey to the Cloud Cloud Virtualized IT as a Service    EMCCA Cross-Domain Cloud Architects Virtualized Infrastructure    Classic Cloud Infrastructure and Services    Storage Networking    Information Availability    EMCDCA Storage Domain Architects Information Storage Security    Storage Services Management   

  24. Takeaways • Cloud Computing presents an incredible opportunity for Egypt • Competitive pressures will force IT organizations worldwide to evolve towards a service-provider business model • “Front office” business roles are becoming necessary and integral to enable this transformation • Technology convergence, virtualization and automation are creating new, high value IT roles • It’s a journey

  25. Established in June 2009 One of 6 Centers around the globe Focused in the first phase on Global Services Varying from Technical Support, Implementation services, Consultancy, logistics, Presales and Education Services Started in 2011 to work on R&D with universities Recruitment of about 300 employees, in 2.5 years More than 40% are fresh out of college Majority from Engineering, Communications and Computer Science Language Skills (8 so far + more to be added) Very positive feedback on the talents in Egypt Intelligent, Good Communications skills, Good problem Solving, Energetic & Innovative Basic Technical skills: General Hardware, Windows, UNIX and Networking skills Induction training: Information & Storage Management EMC Products training EMC Processes and policies EMC Egypt COE

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