Instant Income ® for Top Leaders

1. Instant Income®for Top Leaders With Janet Switzer

2. The Easiest Way to Generate Instant Income Is to Sponsor New Distributors • Fast-Start Income from New Distributor Volume • Generate Leads and Help Your New Distributors Sponsor • By-Product: Massive New Retail Customers on Auto-Ship

3. Entrepreneurship Is Booming • Economy is causing millions to seek extra cash through entrepreneurship -- full time, part time, occasional basis

4. Entrepreneurship Is Booming • Economy is causing millions to seek extra cash through entrepreneurship -- full time, part time, occasional basis • Today, the 20-Something age group in America is being called ‘The Entrepreneurial Generation’

5. Entrepreneurship Is Booming • Economy is causing millions to seek extra cash through entrepreneurship -- full time, part time, occasional basis • Today, the 20-Something age group in America is being called ‘The Entrepreneurial Generation’ • 67% of all business start-ups are by WOMEN…up from 50%

6. Entrepreneurship Is Booming • Economy is causing millions to seek extra cash through entrepreneurship -- full time, part time, occasional basis • Today, the 20-Something age group in America is being called ‘The Entrepreneurial Generation’ • 67% of all business start-ups are by WOMEN…up from 50% • 45 million small businesses…112 million of their employees

7. You Have the Entrepreneurial OpportunityMillions of People Are Looking For • The business-opportunity category is a well-defined, well-established segment of the direct-response marketing industry…

8. You Have the Entrepreneurial OpportunityMillions of People Are Looking For • The business-opportunity category is a well-defined, well-established segment of the direct-response marketing industry… • These prospects are pro-actively seeking to go into business…specific strategies will help them choose YOU.

9. You Have the Entrepreneurial OpportunityMillions of People Are Looking For • You have the proven, direct-response EMOTIONAL triggers that cause people to seek a business opportunity…

10. You Have the Entrepreneurial OpportunityMillions of People Are Looking For • You have the proven, direct-response EMOTIONAL triggers that cause people to seek a business opportunity: • Freedom • Substantial, unlimited income potential • Acknowledgment and recognition by their peers • Simple systems, easy work, proven methods, no hassles • Exciting, worldwide travel opportunities • Associating with other successful people

11. You Have the Entrepreneurial OpportunityMillions of People Are Looking For • You have the ECONOMIC benefits that will cause people to say “yes” to you…

12. You Have the Entrepreneurial OpportunityMillions of People Are Looking For • You have the ECONOMIC benefits that will cause people to say “yes” to you… • Proven business model vs. risky start-up • Proven product vs. a product they have to create or source • Easy to get started at low cost vs. financing required • Parent company does all the heavy-lifting of ‘running’ the business so they can focus on sponsoring, lead generation and retail

13. You Have the Entrepreneurial OpportunityMillions of People Are Looking For Change your thinking! Start asking… NOT “Who Can I Convince to Do This?” INSTEAD “Who Else Wants the Kind of Freedom, Income and Lifestyle I Have?”

14. You Have the Entrepreneurial OpportunityMillions of People Are Looking For • Who are they? • Where are they? • How can you motivate them to seek you out?

15. You Have the Entrepreneurial OpportunityMillions of People Are Looking For • Who are they? They’re in the ‘business opportunity’ category. • Your market is NOT everyone…Everyone is not a likely BUYER • NOT simply opportunity seekers wanting to get rich quick • Business opportunity seekers looking for a proven system • Self-employeds and small business owners in transition • Occasional entrepreneurs / Employees seeking a second income

16. You Have the Entrepreneurial OpportunityMillions of People Are Looking For • Where are they? • On the Internet • Downloading their email and their blog feeds • Reading newspapers, newsletters and magazines • Opening their snail mail

17. You Have the Entrepreneurial OpportunityMillions of People Are Looking For • How do successful network marketers compel these prospects to seek out the opportunity and pre-qualify themselves? • They diligently work their ‘warm market’ then they move beyond their own ‘warm market’ to the greater hot market

18. You Have the Entrepreneurial OpportunityMillions of People Are Looking For • How do successful network marketers compel these prospects to seek out the opportunity and pre-qualify themselves? • They diligently work their ‘warm market’ then they move beyond their own ‘warm market’ to the greater hot market • They deliver a message that sells what prospects already want to buy

19. You Have the Entrepreneurial OpportunityMillions of People Are Looking For • How do successful network marketers compel these prospects to seek out the opportunity and pre-qualify themselves? • They diligently work their ‘warm market’ then they move beyond their own ‘warm market’ to the greater hot market • They deliver a message that sells what prospects already want to buy • They recruit new distributors using basic marketing strategies and simple technology

20. You Have the Entrepreneurial OpportunityMillions of People Are Looking For • How do successful network marketers compel these prospects to seek out the opportunity and pre-qualify themselves? • They diligently work their ‘warm market’ then they move beyond their own ‘warm market’ to the greater hot market • They deliver a message that sells what prospects already want to buy • They recruit new distributors using basic marketing and technology • They still recruit one-on-one when that connection happens

21. Requires a Whole New Mindset… Create a ‘one-to-many’ business in a one-to-one industry.

22. Your #1 Challenge: Communicate theMessage Beyond Your ‘Warm’ Market • Top recruiters close dozens or hundreds at a time into their distributor opportunity or a retail account -- not 2 or 3.

23. Your #1 Challenge: Communicate theMessage Beyond Your ‘Warm’ Market • Top recruiters close dozens or hundreds at a time into their distributor opportunity or a retail account -- not 2 or 3. • Some of the most successful recruitment strategies actually come from outside the network marketing industry.

24. Your #1 Challenge: Communicate theMessage Beyond Your ‘Warm’ Market • Top recruiters close dozens or hundreds at a time into their distributor opportunity or a retail account -- not 2 or 3. • Some of the most successful recruitment strategies actually come from outside the network marketing industry! • The best strategies use DIRECT-RESPONSE MARKETING that causes eager, pre-qualified prospects to contact YOU…

25. Instant Income Strategies ThatTop Leaders Use to Recruit Fast • Website with a squeeze page • Direct mail • Display advertising • Free Report + Teleseminar + Free Follow-Up Giveaway • Third-party tools for ‘one-to-one’ situations

26. Instant Income Strategies ThatTop Leaders Use to Recruit Fast • Website with squeeze page & sales letter • Squeeze page and free giveaway item that encourages opt-ins

27. Instant Income Strategies ThatTop Leaders Use to Recruit Fast • Website with squeeze page & sales letter • Squeeze page and free giveaway item that encourages opt-ins • Sales letter that compels visitors to email or call you

28. Instant Income Strategies ThatTop Leaders Use to Recruit Fast • Website with squeeze page & sales letter • Squeeze page and free giveaway item that encourages opt-ins • Sales letter that compels visitors to email or call you • Close leads personally, transfer to downline, invite to teleseminar

29. Instant Income Strategies ThatTop Leaders Use to Recruit Fast • Website with squeeze page & sales letter • Squeeze page and free giveaway item that encourages opt-ins • Sales letter that compels visitors to email or call you • Close leads personally, transfer to downline, invite to teleseminar • Autoresponder follow-up series…life is a moving parade

30. Instant Income Strategies ThatTop Leaders Use to Recruit Fast • Website with squeeze page & sales letter • Squeeze page and free giveaway item that encourages opt-ins • Sales letter that compels visitors to email or call you • Close leads personally, transfer to downline, invite to teleseminar • Autoresponder follow-up series…life is a moving parade • Drive traffic through online articles, paid search, blog posts, free media such as podcasting and more

31. Instant Income Website Strategy • What does a squeeze page look like? • Give away something of value • Tell the visitor why they should want it and how the giveaway will help them • Remember, a squeeze page is about helping people…not about showing photos of your building, your products or your staff InstantIncome.com

32. Instant Income Website Strategy • What does a sponsoring squeeze page look like? • Consistently helps this distributor earn Top Recruiter every month • Offers a free report on starting an Internet travel business • Tells the visitor why they should want the report and how it will help change their life Letter from Annie

33. Instant Income Website Strategy • What does a sponsoring squeeze page look like? Letter from Annie Opt-In Box to Get the FREE Report

34. Instant Income Website Strategy • What does a sales letter look like? Annie Talks About Her System ‘Only a Small Group Will Get to Work Personally With Her’

35. Instant Income Website Strategy • Annie added a Pay-Per-Click Page that Google loves… Annie Gives People Two Choices…Click Here or Click There.

36. Instant Income Strategies ThatTop Leaders Use to Recruit Fast • Direct Mail • Formats that work well: Booklets and letters • Present the benefits of going into business for oneself

37. Instant Income Strategies ThatTop Leaders Use to Recruit Fast • Direct Mail • Formats that work well: Booklets and letters • Present the benefits of going into business for oneself • Use direct-response copy to tell your story. What made you decide?

38. Instant Income Strategies ThatTop Leaders Use to Recruit Fast • Direct Mail • Formats that work well: Booklets and letters • Present the benefits of going into business for oneself • Use direct-response copy to tell your story. What made you decide? • Rent business-opportunity names…these are NOT leads, by the way

39. Instant Income Strategies ThatTop Leaders Use to Recruit Fast • Direct Mail • Formats that work well: Booklets and letters • Present the benefits of going into business for oneself • Use direct-response copy to tell your story. What made you decide? • Rent business opportunity names…these are NOT leads, by the way • Tell prospects exactly how torespond -- telephone is recommended

40. Instant Income Strategies ThatTop Leaders Use to Recruit Fast • Direct Mail • Formats that work well: Booklets and letters • Present the benefits of going into business for oneself • Use direct-response copy to tell your story. What made you decide? • Rent business opportunity names…these are NOT leads, by the way • Tell prospects exactly how to respond -- telephone is recommended • Close leads personally, transfer to downline, invite to teleseminar

41. Instant Income Strategies ThatTop Leaders Use to Recruit Fast • Direct Mail • Present the benefits of going into business for oneself • Use direct-response copy to tell your story. What made you decide? • Rent business opportunity names…these are NOT leads, by the way • Tell prospects exactly how to respond -- telephone is recommended • Close leads personally, transfer to downline, invite to teleseminar • If you add them to your autoresponder, use opt-in verification

42. Instant Income Strategies ThatTop Leaders Use to Recruit Fast • Display Advertising • Advertise where business-opportunity seekers are reading

43. Instant Income Strategies ThatTop Leaders Use to Recruit Fast • Display Advertising • Advertise where business opportunity seekers are reading • Make sure your advertising copy follows company guidelines

44. Instant Income Strategies ThatTop Leaders Use to Recruit Fast • Display Advertising • Advertise where business opportunity seekers are reading • Make sure your advertising copy follows company guidelines • Do not make outrageous claims, even if you can prove them

45. Instant Income Strategies ThatTop Leaders Use to Recruit Fast • Display Advertising • Advertise where business opportunity seekers are reading • Make sure your advertising copy follows company guidelines • Do not make outrageous claims, even if you can prove them • Let customers communicate the benefits through their testimonials

46. Instant Income Strategies ThatTop Leaders Use to Recruit Fast • Display Advertising • Advertise where business opportunity seekers are reading • Make sure your advertising copy follows company guidelines • Do not make outrageous claims, even if you can prove them • Let customers communicate the benefits through their testimonials • Tell prospects exactly how to respond -- telephone is recommended

47. What Do Instant Income-StyleDisplay Advertisements Look Like? Uses triggers

48. Instant Income Strategies ThatTop Leaders Use to Recruit Fast • Free Report + Teleseminar + Free Follow-Up Giveaway • Email your current prospects with a free report offer + invitation

49. Instant Income Strategies ThatTop Leaders Use to Recruit Fast • Free Report + Teleseminar + Free Follow-Up Giveaway • Email your current prospects with a free report offer + invitation • Contact other list owners to email on your behalf

50. Instant Income Strategies ThatTop Leaders Use to Recruit Fast • Free Report + Teleseminar + Free Follow-Up Giveaway • Email your current prospects with a free report offer + invitation • Contact other list owners to email on your behalf • Send prospects to a webpage to register and receive call-in details