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The Role of Advertising & Evaluating Advertisements

August 30 & 31, 2010. The Role of Advertising & Evaluating Advertisements. Objectives. Analyze the impact of advertising. Recognize methods of persuasion used in advertising. Use critical thinking skills to evaluate ads. Forms of Advertising. Print Ads Direct Mail Advertising

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The Role of Advertising & Evaluating Advertisements

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  1. August 30 & 31, 2010 The Role of Advertising&Evaluating Advertisements

  2. Objectives • Analyze the impact of advertising. • Recognize methods of persuasion used in advertising. • Use critical thinking skills to evaluate ads.

  3. Forms of Advertising • Print Ads • Direct Mail Advertising • Radio & TV Commercials • Infomercials • Web Page Ads and Pop-Ups • Billboards and Signs Page 395-396

  4. Benefits & Drawbacks of Advertising Page 396-397

  5. Methods of Persuasion • Positive Images • Puffery and Subjective Claims • Before and After Comparisons • Endorsements • Humor, Slogans, and Jingles • Emotional Appeals Page 400-402

  6. TV Commercials • Toyota Prius http://www.toyota.com/prius-hybrid/commercial.html • Ford Mustang http://adland.tv/commercials/ford-2011-mustang-pg-2010-60-usa • Chevy Trucks http://www.youtube.com/watch?v=qriNbVCIsow • Vintage Commercial Dodge Charger http://www.youtube.com/watch?v=4JhzwNuo75M

  7. Thinking Critically About Ads Page 403

  8. Assignment • Hand in Attitude Inventory for Participation Points. Due Today. • Appealing or Appalling Ads Worksheet

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