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EMW 2012 Coordination Meeting Overview: Planning, Themes, and Promotional Activities

The EMW 2012 Coordination Meeting, held on June 27-28 in Bologna, Italy, focused on crucial planning for future events and the selection of themes and slogans for EMW 2013. Key discussions included updates from European Coordination, the EMW award procedure, and promotional activities at the EU level. The meeting highlighted the importance of substantial efforts from previous winners and encouraged local involvement. Attendees explored past themes and brainstormed new slogans, with significant emphasis on enhancing visibility through social media and effective communication strategies for upcoming campaigns.

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EMW 2012 Coordination Meeting Overview: Planning, Themes, and Promotional Activities

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  1. EMW 2012Coordination Meeting 27-28 June 2012 Bologna, Italy

  2. Day 1 : Planning EMW 2012Chair: EUROCITIES

  3. Day 2 : Theme & Slogan EMW 2013Chair: ICLEI

  4. Tools & publications Award Procedure Promotional activities Website, social media, newsletter & eGroup Update from the European Coordination

  5. Tools & Publications Leaflet Charter Toolkit for Designers Thematic Guidelines Handbook Toolkit for Newcomers Best Practice Guide

  6. EMW Award Procedure Application form & procedure online early July New elements: In order to be selected as a finalist, previous winners should be able to demonstrate that they have substantially increased their efforts Applicants to include selection of meaningful and relevant supporting materials Jury selected in August/September

  7. Promotional Activities at EU level Past: Open Days (Brussels, April) ECOMM (Frankfurt, June) EMW workshop Netherlands (Utrecht, June) Sustainable Energy Week (Brussels, June) Planned: Press release/Press pack (September) Launch event (Brussels Car Free Sunday, 16/09) 10 years of CIVITAS (Brussels, 17/09) European Parliament event (Brussels, 18/09)

  8. Website • Website • Ported to new content management system • Navigation streamlined • Header updated • Partners Area • Reconstructed on new server • Features as before • Updated guidance document

  9. Website • Visits

  10. Website • About our visitors

  11. Website • About our visitors

  12. Website

  13. Website

  14. Social Media • Facebook • Twitter • Flickr • YouTube

  15. FacebookLikes

  16. FacebookGoing beyond ‘likes’

  17. FacebookShare the stories that make the stories!

  18. FacebookRate of new likes vs unlikes

  19. FacebookWho are our ‘Friends’?

  20. FacebookWho do we like? • Local EMW pages • More of these would be great! • National coordinator pages / National Government • Related EC campaigns • Green Capital / EltisPlus / CIVITAS projects • Stakeholder groups • Need more variety here • City pages • Tying in with awards

  21. TwitterFollowers

  22. TwitterMentions

  23. YouTube

  24. YouTubeViews

  25. YouTube

  26. Newsletter • Three editions so far • Subscriptions increasing though gradually

  27. eGroup • Mailing list + archive set up • mobilityweek.partner@lists.iclei.org • Accessible also through Partner Area • Not on it? Let us know!

  28. Any further questions on EU level activities?

  29. Theme/slogan 2013 Aim of this session: Discussion on proposed themes New suggestions? Brainstorm on slogans Next steps: Final decision by DG ENV & DG MOVE Collect ideas on slogan Vote on preferred slogan

  30. Theme/slogan 2013 Previous themes/slogans: 2012: Moving in the right direction 2011: Alternative Mobility 2010: Travel Smarter, Live Better 2009: Improving City Climates 2008: Clean Air for All 2007: Streets for People 2006: Climate Change 2005: Clever Commuting 2004: Safe Streets for Children 2003: Accessibility 2002: Public Transport, Cycling and Living Streets/Greenways

  31. Suggestions so far… Multi-modality (DG MOVE) 'Right transport, better mobility' 'Better mobility choices' 'Right choice, better mobility' ‘Mix and move’ ‘Mobility allsorts’ …

  32. Update on SUM campaign Launch of website Campaign website to be launched early July New elements added: ‘Register your activity’ Best practice library

  33. Update on SUM campaign Calls for applications Call for applications to co-finance campaigning activities: open from early July until 15 October Call for applications for SUMP award: open from 16 September to 1 November

  34. Update on SUM campaign National campaigns in target countries Greece Italy UK Bulgaraia Romania Lithuania

  35. Update on SUM campaign Your potential role/contributions forwarding the SUM promotion/funding opportunities to national and local stakeholders (NGOs, administrations, local authorities, etc); reviewing the translation of the name/key messages of the campaign; reviewing and accepting online registration of campaign initiatives in your country on www.dotherightmix.eu; identifying and forwarding successful campaign formats to build a virtual library of best practice; establishing links with the SUM campaign via your national campaign website and social media. … on a voluntary and flexible basis!

  36. Update on SUM campaign Any further questions?

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