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Research to Give Your Business The Edge

Research to Give Your Business The Edge. Using premium subscription content through NC LIVE & North Carolina libraries. Objectives. At the end of this workshop, you will be able to: Describe NC LIVE & access NC LIVE tools from home or through your library

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Research to Give Your Business The Edge

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  1. Research toGive Your BusinessThe Edge Using premium subscription content through NC LIVE & North Carolina libraries

  2. Objectives At the end of this workshop, you will be able to: • Describe NC LIVE & access NC LIVE tools from home or through your library • Identify & use at least 3 NC LIVE tools for small business research • Find & read business magazines, journals and newspapers, like The Wall Street Journal

  3. Agenda • Introductions & Goals • What is NC LIVE, anyway? • Accessing Online Library Resources • Research Using: • Small Business Reference Center • Journals, Magazines & More! (including The Wall Street Journal!) • Hoover’s Online • SimplyMap

  4. Introductions • Your Tour Guides this morning are: • Jill Morris, Assistant Director, NC LIVE • Steven Swartz, SimplyMap • Leslie Farison, Appalachian State University (Hoover’s) • And you are… • Your Name, Position/Title & SBC location, Your favorite business research tool, What you hope to gain from today’s session

  5. What is NC LIVE? • A Consortium of Libraries Working Together • 201 Member Libraries • North Carolina Community Colleges • North Carolina Independent Colleges & Universities • North Carolina Public Libraries • University of North Carolina System

  6. What is NC LIVE? • Since 1998, helping North Carolina libraries in: • Supporting Education • Enhancing Economic Development • Increasing Quality of Life • Subscribing to premium online content • Providing equitable access to information statewide • Providing significant cost savings

  7. What is NC LIVE? Research Databases Streaming Videos eBooks Magazines & Newspapers Audio Books

  8. Accessing NC LIVE Resources • It’s FREE • It’s the SAME content across the state • How: Depends on your library…

  9. Accessing NC LIVE Resources • First, visit your library’s website: • Embedded in Library’s Website OR • NC LIVE Website (www.nclive.org) • From home: • Password, Library Card Number, or Other (Student ID and password) • From on-campus or within a library: • No login required

  10. Accessing NC LIVE Resources Moral of the Story: Ask Your Local Librarian! For Business Research Help: Talk to your local librarian, or try askblinc@nclive.org

  11. Accessing NC LIVE Resources • For today’s purposes, we’ll all use the NC LIVE website to access NC LIVE resources. www.nclive.org • See your handout for a “temporary password” if needed.

  12. Log-in to NC LIVE

  13. Business Research with NC LIVE • Library tools via NC LIVE are complementary and are more powerful when used together. • We’ll use two fictional case studies to demonstrate. • Use your own examples and ask questions as we go!

  14. Case Study #1: The Yoga Studio Jennifer from _________ , NC • A registered yoga teacher with a strong following of local students.    • She has been teaching on the side out of her home at night for a few years, but it is her dream to quit her day job and open her own studio. • Jennifer needs to determine the best location for a yoga studio in the _________-area. • She needs to research the type of business she should develop (LLC? Sole Proprietorship?).  She wants to develop a business plan, and calculate potential profits.  

  15. Case Study #2: The Interior Design Business Mark from _________ , NC • Two years ago, Mark started his own interior design business. • He had a business plan, but he’s not sure he researched the industry enough, and a slow economy has made life challenging. • Mark specializes in designing offices, including both residential and commercial spaces. • Mark needs new customers so he can continue to employ his assistant.   • How should he should target his efforts and find new markets for his services?

  16. The NC LIVE Website • Visit www.nclive.org, • Click on Business & Management

  17. NC LIVE Business Research Tools

  18. http://business.nclive.org NC LIVE Business Portal:Small Business Reference Center

  19. Small Business Reference Center

  20. NC LIVE Find a Magazine, Journal or Newspaper in Full-Text

  21. Find a magazine, newspaper or journal in full-text.

  22. The Wall Street Journal

  23. Hoover’s Online Search by industry – understand opportunities and potential profits Search for specific companies/competitors, locations Build a list – to use for mailings, cold calls, targeted marketing, etc.

  24. SimplyMap

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