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Why Bother with Social Media?

Why Bother with Social Media?

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Why Bother with Social Media?

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  1. Why Bother with Social Media? Monjer Rashid & Ahsan Ahmad

  2. Who are we? • Infinity Enterprise – established in 2010 • Provides New-Media training and services for start-ups, SMEs and community projects. • Clients include Changemakers, Solar Learning, New Vision Training + more • Specialist focus on Social Media training and consulting

  3. Icebreaker Please state: • your name • Organisation • Job Role/ title • …in my opinion social media is… • …I hope to use social media to…

  4. Expectations

  5. What is Social Media • Definition: “...the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.” What does social Media mean to you?

  6. The 4 major Social Media networks are…

  7. What is Facebook? • Largest social media network • Allows users to post text, video and images • Creates communities and brands through: • Profiles • Groups • Pages

  8. Some facts: • 1 billion+ active users • 618 million+ daily active users • 680 millon+ monthly mobile users • 48% people find out news via Facebook

  9. Case Study – Alchemist Fitness • http://www.alchemistfitness.com/ • Over 1600 followers • Before/after pictures • Motivational quotes • Offers

  10. What is Twitter? • A hugely popular ‘micro-blogging’ site • 140 characters or less • Used widely by celebrities, public figures and brands

  11. Some facts: • 500 million+ total accounts on Twitter • 340 million+ unique tweets per day • 200 Million+ monthly active users • 78% of brands’ engagements are ‘retweets’

  12. Case Study – Demon Barber • @Demonbarber1969 • Prolific use of Twitter • Links (tags) with other organisations • Booking through Social networks • 70% of business through social media

  13. What is YouTube? • Social Network focused on video content • Anyone can create an account and upload video content to their ‘channel’ • Many people earn a living solely through their YouTube channel

  14. Some facts: • 1 billion+ unique monthly users • #2 Ranking worlds 2nd largest search engine • 4 billion hours of video viewed each month • 33% top performing campaigns are under 30 seconds long • 28% top performing campaigns are between 60-90 seconds long

  15. Case Study – Childreach • Non profit organisation that runs projects overseas to promote access to education, healthcare, child rights and protection • Uses videos to showcase the projects and their impact • Over 12,500 views

  16. What is LinkedIn? • A social network for businesses and professionals • Very useful for contacting key members of other organisations and funders • Business pages have been recently added, giving a professional ‘portfolio’ for your organisation

  17. Some facts: • 200 million+ LinkedIn members worldwide • 50 million+ unique site visitors per week • 2.8 million+ businesses have a LinkedIn page

  18. LinkedIn generates more leads for b2b than Facebook or Twitter. What does this mean for you?

  19. Mobile Platforms • Largest growing part of the social media paradigm • 48% of 18-34 year olds check facebook upon waking up • 60% of Twitter users access it through their phones • 182% increase in mobile users on Twitter • YouTube becoming more and more popular on mobile

  20. Aggregator Tools • Hootsuite • Ubersocial • Radian6 (for market research and trends) • Yoono

  21. Is Social Media Always The Answer?