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C onnecting E arth R ole models to E nsure S upply

Agri-Profocus. C onnecting E arth R ole models to E nsure S upply. Agri-Profocus. Marlène van Hannah Benthem Koutstaal. Introduction. CERES. Background. < 10 multinationals are responsible for most of the global food production;

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C onnecting E arth R ole models to E nsure S upply

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  1. Agri-Profocus Connecting Earth Role models to Ensure Supply

  2. Agri-Profocus Marlène van Hannah Benthem Koutstaal Introduction

  3. CERES Background • < 10 multinationals are responsible for most of the global food production; • Not many women in decision making positions; • World Food production has to increase fast; • > 70 % of the seeds is produced by women; • > 70 % of the groceries is bought and cooked by women; (consumerpower) • > 1.5 mln women in the Netherlands qre well organised ( easy to involve)

  4. CERES Goals Connecting Earth Role models to Ensure Supply • Awareness about women’s role in Food Security; • Facilitate discussion between friends; • Find agreeable solutions; • Create change in consumers’ behavior.

  5. CERES How • Humoristicmovieto stimulatediscussion • by the producers of famous Dutch TV show Koefnoenwithwellknown humor actresses”. • Ambassadors team, who show the movie and facilitatediscussionwith > 5 women (50 cents per viewer) • CERES toolbox forAmbassadorswholeads a discussion • Cross Pollination of ideasbetweenAmbassadors • Websitewhereyoucanbuy the movie, register forambassadorship and make the Outcome of discussionsvisible and shared via Social Media

  6. Tell me and I will forget Show me and I may remember Involve me and I will understand Let’swatch the Movie

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