Agenda • Opening Introduction • Fundamental of Basic Switch • Products Overview • Product Selection • Competitors • Application • Q&A
Self-introduction 禚宁 Zhuo Ning AP EM Senior Product Marketing Specialist Tel:(86) 21 22196179 Cell Phone:(86)13501936844 E-Mail:email@example.com
Electromechanical Switches and Controls Customers & Products: Serving OEMs, end users and aftermarket in industrial, transportation, aerospace & defense Basic Switches Operator Controls & Monitoring Precision Aero & Defense Limits, Safety, Hazardous Pressure Switches Wireless Switches & Sensors
Fundamental of Basic Switch Basic switches are: • smaller than your thumb • simple on/off devices using a snap spring mechanism • high precision devices with long life • capable of handling up to 26A • actuated by a variety of levers - Honeywell Basic Switches-
Fundamental of Basic Switch • Also named sensitive switch or micro switch, symbol in wiring diagram is SM. • Operation Principle: • Through different kinds of operation heads, external force operates at the internal spring, when the spring move to the critical point, it will make a snap action, and the contacts fixed with it will open or close. • When the external force disappear, the spring will recover to the original position through the critical point. Also a snap action will make the contacts back to the original status.
Fundamental of Basic Switch • Categories of Basic Switch: • By dimension: General, Miniature, Subminiature • By protection performance: Water-proof, Dust-proof, Explosion-proof • By wiring method: SPST (Single Pole Single Throw), SPDT • By break capacity: General, Micro current, High current • By environment temperature: General, High temperature • Operation heads: • Basic type: Pin plunger • Different heads: Straight lever, Roller lever, Simulated roller lever • Suitable verticals: • Industry: Automotive, Valve positioning, Electrical device, Electronic equipment… • Household appliances: MWO, Dish washer, Gas water heater…
Fundamental of Basic Switch Glossary Four Positions: FP, OP, TTP and RP Four Travels: PT, OT, MD(DT) and RT Three Forces: OF, TF and RF
Fundamental of Basic Switch • FP– Free Position, is the position of the operating mechanism when it is at rest, also called initial position. • OP–Operating Position, is the position that the switch contacts change state. • PT – Pre-travel, is the distance or travel that the actuator needs to move to trigger the switch. • OT – Over-travel, is the maximum distance or travel the actuator can move past the OP. • RP – Release Position, is the position that the contacts revert to the free position state when coming from the OP. • DT – Differential travel, is the distance between OP and RP, also known as “hysteresis” • OF – Operating Force, is the force required to depress the plunger and operate the switch. • RF – Release Force, is the amount of force that the plunger will return to its free state which is the same state the switch is in when the plunger is at the free position. • RT – Release-travel, is the distance or travel that the actuator moves to free position from RP. • TTP – Total Travel Position, is the position that the actuator stops. • TF – Total Force, is the force to keep the actuator staying in TTP.
Fundamental of Basic Switch Switches contain circuits that can be normally opened (NO) or normally closed (NC). • Normal Open (NO) and Normal Close (NC) NC • A normal open circuit does not make a connection in its un-actuated state. Since there is no connection, the current or signal does not pass through it. • A normal close circuit makes a connection in its un-actuated state. When un-actuated the current or signal is allowed to pass. (COM) NO Typical SPDT circuitry diagram
Fundamental of Basic Switch There are three major types of contact blocks in Honeywell basic switches. These types are called Single Pole Single Throw (SPST), Single Pole Double Throw (SPDT), and Double Pole Double Throw (DPDT) Poles – number of independent circuits that can pass through the switch at one time Throws – number of circuits that each individual pole a switch can control • SPDT • DPDT NC NC COM NO NC NO COM NO Typical SPDT Double Break circuitry diagram Typical DPDT Double Break circuitry diagram Only one or a single circuit can be closed (allow current to pass) at a time in a SPDT switch Two or “double” circuits can be closed (allow current to pass) at a time in a DPDT switch
Family Overview • V Series - General • V15 Series (Local products) • V3 Series • V7 Series • Z Series (Local products) • ZM Series – Miniature • ZW Series – Miniature, water and dust proof • ZD Series – Subminiature , water and dust proof • ZX Series – Subminiature • D Series Door Switch • DM Series • S Series subminiature switch • SX Series (Similar as ZX) • SM Series • B Series Large Basic switch • B Series • BZC Series (Local products)
Product Overview Series Key Features Target Applications/Segments Local Products V15 • Made in China • Full product range • Same performance with global products • CE, UL, CQC • Water and dust proof type • Household appliances • Electronic devices • Electrical tools • Automation equipment • …… Global Products • Made in USA • Military approvals for unique applications • Enhanced Precision • Great Repeatability • High Reliability • Higher Cost V3 • Military Approvals required • Cost not sensitive • Transfer project from NA or EU • Made in USA • Enhanced Precision • Great Repeatability • High Reliability • Higher Cost V7 • Cost not sensitive • Transfer project from NA or EU
Product Overview Series Key Features Target Applications/Segments Local Products ZM, ZW, ZD, ZX • Made in China • Full product range • Smaller dimension vs. V15 • Good performance in precision, repeatability and reliability • CE, UL, CQC • Water and dust proof type • Automotive • Valve positioning control • Joystick controller • Timer • …… Global Products SX/SM • Made in USA • Enhanced Precision • Great Repeatability • High Reliability • Higher Cost • Cost not sensitive • Transfer project from NA or EU
Product Overview Temperature Grade: V15 series: H: -25℃~150℃ T: -25℃~125℃ S: -25℃~85℃ ZM/ZW series: -25℃~125℃ ZD Series: -25℃~85℃ ZX Series: -40℃~85℃
Product Overview Current 250VAC V15H26 Temperature Grade: V15 series: H: -25℃~150℃ T: -25℃~125℃ S: -25℃~85℃ ZM/ZW series: -25℃~125℃ ZD Series: -25℃~85℃ ZX Series: -40℃~85℃ 26A V15T26 V15B08 : gap>3mm 22A 2HP V15H22 V15T22 V15H16 16A 1/2HP V15T16 V15H10 10A 1/4HP ZM90 ZW90 V15T10 5A 1/8HP ZM50 ZW50 V15S05 0.1A ZM10 ZW10 15gf 25gf 50gf 400gf 300gf 200gf 100gf Operating Force
Product Selection ? ? There are critical factors that need to be considered when selecting a basic switch
Product Selection Critical factors for selecting Basic Switches • Sealing • Size • Current Rating • Temperature • Actuation Type Sealing Initially, the sealing required for the product is an important factor as some basic switches are sealed and others are not. Honeywell offers sealed and standard switches with a multitude of options
Product Selection Critical factors for selecting Basic Switches • Sealing • Size • Current Rating • Temperature • Actuation Type Size Honeywell has a complete line of basic switch in various sizes. They are broken out into three categories -Large – -Miniature - -Sub-miniature -
Product Selection Critical factors for selecting Basic Switches • Sealing • Size • Current Rating • Temperature • Actuation Type Current Rating The current requirement is a significant factor when it comes to selecting a basic switch. Honeywell offers switches that have current capacities up to 26A.
Product Selection Critical factors for selecting Basic Switches • Sealing • Size • Current Rating • Temperature • Actuation Type Temperature The temperature that the switch finds itself exposed to will effect it’s performance. Honeywell offers switches that will operate in many conditions.
Product Selection Critical factors for selecting Basic Switches • Sealing • Size • Current Rating • Temperature • Actuation Type Actuation Type The application may require a certain type of actuator. Honeywell offers a variety of actuators, ranging for plungers to roller levers.
Product Selection • Dimension: • BZC 49X25X18mm • V15 28X16X10mm • ZM/ZW 20X10X6.4mm • ZD A, B, C, D, M3 type • ZX 12.8X6.5X5.8mm • Rating Current • 0.1A, 5A, 10A, 16A, 22A • Operation Force • 15gf, 25gf, 50gf, 100gf, 150gf, 200gf, 300gf, 400gf • Lever • Pin Plunger • Straight Lever • Roller Lever • Simulated Roller lever
SWOT Strength Opportunity • High Quality: • Quality same as V3/V7 series • Same outline and install dimension as V3/V7 • Qualified by Whirlpool • Competitive Cost: • Competitive with most micro-switch players • Full approvals for customers’ export requirement • Products customization for special applications • Short Lead Time: • 1-2 weeks for free samples • 4 weeks for first order • 2-4 weeks for forecast order • Brand Reputation: • Honeywell basic switch is well-known in US and EU • In China, Honeywell is also famous in some ACS BU • Full Product Ranges: • Can almost replace all competitors’ products Weakness Threat • Not many people know Honeywell as a basic switch player • Channel sales is not good • Competitors also localized manufacture and decrease cost
Main Competitors from USA from USA from Japan from Japan from Switzerland from France from Hong Kong from Taiwan
Main Competitors ZX ZW90 ZD A type ZW ZD B type V15 BZC DG DB DK DC/DCKJ DJ D4 GP
Main Competitors ZD ZM V15 V15 1055/1058 1050 1080 1004/1005/1006
Main Competitors ZX V15 ZM ZD ZW V15 ZM V15 BZC D2F D2RV D2S D2HW D2SW D3V SS/SSG/SS-P V/VX Z
Main Competitors ZX ZW ZX BZC V15 ZM/ZW ABJ ABS AH1 AM1 AM5 AV3
Main Competitors ZM ZW ZX V15 XC/X4 V4N/V4NC X5 XG/X3/G3
Main Competitors V15 ZM ZW ZD V3/83160 V4/83170 V4 Sealed V5 Sealed
Product Roadmap with Competitors Price $1.80 General size General type Burgess: V4NC Omron: D2SW Cherry: DC Crouzet: V4 Sealed ZW Marquardt: 1055,1058 Small size Small size General type Zippy:SW Cherry: DR Omron: D2HW Crouzet: V5 Sealed ZD Saia-Burgess: 340, 390G3,X3, XG Zippy: DW Omron: V, VX, D3V,D2RV Cherry: D3, D4, E, K V15 Zippy: V3, VA, VK, VM, VMN Crouzet: V3, 83 160 Water Proof Cherry: DB,DA, E Burgess: X5 ZM Omron: SS, D2S Cherry: DG ZX Omron: D2F Crouzet: V4 Panasonic: ABJ Omron: SSG, SS-J Water Proof Zippy: DM $0.20 Function
Application Household Appliance MWODish Washer Coffee Machine Household Appliance Electric Water Heater Wash Machine Kitchen Kit Commercial equipment Car Washer Vending machine Auto Curtain Industrial Control Joystick controller Valve Control Power Tools Transportation Auto Switch Others Office equipment
Application-Gas Water Heater Air pressure switch for gas water heater
Application-Electric Oven/Stove Door Latch for Oven/Stove
Application-Automobile ZD series ZX series ZM series ZW series