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Branding “Live TV”

Branding “Live TV”. Paula Partridge American Airlines Inflight Products. Branding American Airlines. All products must reinforce the American Airlines brand and differentiate American Airlines from the competition. Recent Product Enhancements. New Interiors Space/legroom Bose Headsets

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Branding “Live TV”

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  1. Branding “Live TV” Paula Partridge American Airlines Inflight Products

  2. Branding American Airlines All products must reinforce the American Airlines brand and differentiate American Airlines from the competition.

  3. Recent Product Enhancements • New Interiors • Space/legroom • Bose Headsets • DVD

  4. Current Inflight Video • Exclusive relationship with CBS • Network quality production • No VNR’s/infomercials

  5. American Airlines is not a “Media Brand” • AATV • Major Networks • ABC • CBS • CNN • NBC

  6. Today vs. “Live TV” • Ad sales • Non-measured medium • Licensing • Self Promotion

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