Opportunities and challenges for food industries and manufacturers in developing functional food products - FoodResearch

1. OPPORTUNITIES AND CHALLENGES FOR FOOD INDUSTRIES AND MANUFACTURERS IN DEVELOPING FUNCTIONAL FOOD PRODUCTS An Academic presentation by Dr. Nancy Agens, Head, Technical Operations, FoodResearchLab Group:  www.foodresearchlab.com Email: info@foodresearchlab.com

2. Today's Discussion OUTLINE Introduction What is Functional Food Why is Functional Food so Important Development of Functional Food Products Challenges for the Food Industries in Developing Functional Food Products Opportunities for the Food Industries in Developing Functional Food Products Conclusion

3. Introduction A separate research and development domain called nutrient science was established. Later, scientists proposed a new idea which combines food knowledge with human health and physiology. This new idea was simply known as “the diet system”. Then, scientists were able to distinguish what type of nutrients enhance human growth and human health. Contd..

4. So, they developed frameworks such as RDA, RNI, diet guidelines, food chart etc which emphasises the daily amount of nutrients to be taken by humans. The food industries came up with a solution of developing functional food products to deliver healthy nutritious food products to consumers.

5. What is Functional Food? The food product Development which are enriched with nutrition contents already in them or modified with other complementary nutrients which possess the advantages of physiologically effects, to provide health benefits and to prevent from chronic disease. The term functional food is also known as fortified food, tailored food etc. A proper definition for functional food was given only in the 17th FFC’s conference in 2014, which was jointly organized by USDA and ARS. Contd..

6. “Natural or processed foods that contains known or unknown biologically-active compounds; which, in defined, effective non-toxic amounts, provide a clinically proven and documented health benefit for the prevention, management, or treatment of chronic disease.”

7. Why is Functional Food so Important? There is significant growth and rapid production of functional food products in recent times because of its benefits and advantages. Enhance early development and growth. Prevent from nutrient deficiency Reduce the risk of obesity & chronic disease Boosts the immune system. Complete health condition is maintained and stabilized. Contd..

9. Development of Functional Food Products Food product development companies and food consulting services must meticulously follow the below cycle to introduce a new functional food product in the market. There are many new food product development companies and food innovation companies focusing on the development of functional food. Food research lab[↗] is one of such food innovation companies concentrating on new beverage product development and new product development in food industry. The food consulting service providers, food consultants and research staffs play a vital role during the developmental phase. Contd..

10. Development of Functional Food Products

11. Challenges for the Food Industries in Developing Functional Food Products Despite the surplus source of raw materials in developed and developing countries, there are lots of other challenges faced by a food industry. Some of the common challenges in the food industries are Contd..

12. MANPOWER REGULATORY SYSTEM This is one of the important aspects which plays a vital role for successful operation and performance of the company. Most of the countries lack a proper regulatory system where this affects the entire performance and development of the company. So, finding skilled laborers for the work is always a challenging tedious task yet this is a high prioritized task for any owner. The company should establish a framework or a system for certification, sales and advertisement for their respective product. Most of the companies in food industries are struggling to find good skilled laborers, unskilled laborers, researchers, consultants etc. Marketing plays a vital role between production and supply. Contd..

13. RESEARCH AND DEVELOPMENT INVESTMENT CONSUMER’S DEMAND 5 It is highly recommendable to seek advice from a business expert before investing in any business. In today’s commercial world, people are running so fast and they’re always demanding only for the best upgraded products in the market. The demands of the customers in food industries is quite challenging because of its diverged class of consumers with various demands. A wise businessman always understands the consumer’s demands and market before investing on a new product. So, the company should ensure that they deliver their products in the right time according to the consumer’s requirements. The role of food development consultants, researchers andscientists in delivering advanced upgraded products becomes inevitable.

14. Opportunities for the Food Industries in Developing Functional Food Products Food industries create multiple openings to various sectors and there are many people getting benefited out of these opportunities. Moreover, the countries like Japan, US, Europe etc are highly benefited out of the new food products and new beverages developed by these industries. Contd..

15. INNOVATION AND R&D AUTOMATION AND IT SECTOR MARKETING AND SALES Nowadays, food manufacturers have started to develop smart food factories to increase productivity and save time. The current mindset of the people is craving only for new best quality products. These food industries, new food products etc create new opportunities in the marketing and sale. The scientists and researchers in the food innovation company are expected to deliver new upgraded food products. When compared to conventional food products, these new functional food products are costlier with high profit margin. Even IT sector is highly benefited out of this industry where Artificial intelligence technology has started to replace the conventional system. Thus, these industries create a new window for R&D and innovation in the food industry. So, this opens a new door for economic opportunities across the globe.

16. Conclusion As quoted by the greek physician Hippocrates “food be thy medicine and medicine be thy food” these functional food products serve as a medicine by preventing us against the disease and providing multiple health benefits. Conclusively, this article summarizes the benefits, advantages and development of functional food. This article also illustrates the opportunities and challenges for the food industries and it’s future scope.

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