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Bar-B-Cutie: Service Experience Audit

This audit reviews the Bar-B-Cutie dining experience through the lens of the 4 P's of marketing: Price, Place, Product, and Promotion. Average prices at Bar-B-Cutie range from $5.99 to $8.99, and the brand offers franchise opportunities across four states, including two locations in Spain. The food offerings are typical barbecue fare. Notably, promotion relies heavily on positive word-of-mouth, with few advertising efforts. The clean and welcoming environment complements the fast service process. Most importantly, the friendly and well-uniformed staff significantly enhances the overall dining experience.

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Bar-B-Cutie: Service Experience Audit

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  1. Bar-B-Cutie:Service Experience Audit Zach Crickenberger Services Marketing

  2. Original 4 P’s of Marketing Mix • Price: Average prices for bar b cue restaurant. Plates, platters and sandwich combos range from approximately $5.99-$8.99. • Place: Restaurant brand now offers franchise opportunities. These restaurants now cover 4 states and, they even have 2 stores open in Spain. • Product: Typical bar b cue and related foods. • Promotion: Not much; seem to rely on positive WOM for this. Also, they offer branded goods such as t-shirts for sale in restaurant.

  3. Services Marketing 3 P’s: Physical Environment • Typical fast-dining establishment • Clean, well-kept grounds and dining area

  4. Services Marketing 3 P’s: Process • Somewhat typical fast service restaurant experience: Walk in, scan menu, and place order and pay with cashier. You then receive a number that you place on your table. You set this number on your table while you wait on your food to be delivered.

  5. Services Marketing 3 P’s: People • Employees were best part of this experience audit. • Employees seemed happy to provide service and were helpful. • All looked the part and had standardized uniforms (physical evidence). • Overall, the quality of service coupled with the great food and environment made me want to return for another visit.

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