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As we head into 2020 it's safe to say that traditional advertising is dead. People are tired of seeing ads all over social media, full-page popups with blinking animations and pushy sales language. They've become blind to them or they've learned how to block them out with ad blockers. If you want support from the best Digital Marketing Company In USA, you can contact us at Foreignerds.
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THE ULTIMATE GUIDE TO CONTENT MARKETING IN 2021 As we head into 2020 it's safe to say that traditional advertising is dead. People are tired of seeing ads all over social media, full-page popups with blinking animations and pushy sales language. They've become blind to them or they've learned how to block them out with ad blockers. If you want support from the best Digital Marketing Company In USA, you can contact us at Foreignerds. Maybe you're finding this exciting - I know marketers who salivate over the idea of rich content that directs people to their products, but it doesn't work like that. Rich media marketing is great for branding, but if you're trying to sell people something they don't trust you. It doesn't matter how good your product is... unless they TRUST YOU first. Today's world is all about authenticity and transparency. This means less 'selling' in your copy and more depth in who you are as a business or person. Be real! Show vulnerability! Talk about the values behind what you do! Find ways to connect with your audience on an emotional level so when they do come across one of your posts or
ads it feels natural for them to click through - not forced by blinking animations or pop-ups. The internet opened up a world of information for us all. We are being exposed to so many opinions and ideas every day that it's hard to know what is right or wrong or even real anymore! This needs to be acknowledged when you're creating content. Your audience is simply looking for an escape from this maddening new world... they want to feel understood, comforted, entertained or inspired - whatever your niche provides them with once they click through. The only way to stand out in the crowd is by offering something unique, original and interesting that will appeal on multiple levels - especially if you're targeting an audience already saturated with information overload on their social media feeds. They haven't got time for boring copy or ads that don't engage them. Make your content intelligent, witty and entertaining, but also show that you know what you're talking about! A successful piece of content takes the reader on a journey... they get to learn more about themselves or solve a problem - even if it's just for 5 minutes while scrolling through their feeds. Remember how 'selling' used to be done? The hard sell approach of ABC Company is taking over XYZ Company? Well there's always opportunity in disruption, so why not shake up an industry with something new? Find out where people are turning for information on your chosen topic and BECOME the authority in that niche space by offering something no one else is doing - especially if it means saving lives. People love to learn from experts and they love it even more when the expert's product or service actually works. This is how you become a valuable member of your chosen community. You stop being a salesperson and become a valuable resource... maybe even a trusted friend, depending on how deep you
go with your personality and voice! Think Seth Godin, Gary Vaynerchuk or Malcolm Gladwell... They are living proof that if you provide value on multiple levels (not just pushing someone to buy something) you will succeed in this new age of transparent media. The key is to find out where your audience spends their time online. This can be done by monitoring keywords, hashtags on social media sites like Facebook, Twitter and Instagram; using Google Trends to track popular keywords over time; and using Google Analytics to view data on the demographics of your readership. Once you're plugged into where your audience is, you can begin creating content that resonates with them....and don't be afraid to experiment! People are used to getting information in a certain way from everything from TV shows to magazines, so when they turn on their computer or pick up their phone expecting something one way and get offered another - it takes a while for them to adjust. Like learning a new language... it's going to take time before people can engage fully in what you do. But if a year down the line people still aren't engaging with your content - reevaluate if it's because there isn't an interest in what you're saying. Or you might need to rework your strategy if it's unclear on how to do that (this is where some solid analytics will come in handy). So, if you want content that is very engaging to your readers, you need to find the best Digital Marketing Company in USA to help you.
