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Another form of Black Advertising that African governments use against media freedom is the withdrawal of state advertisements from the media. Although this approach is difficult to characterise as punitive, it can help the government keep control of the media. This practice has also led to the emergence of u2018back-door soft censorshipu2019 by the government to stifle critical coverage.
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Black advertising —ForemediaGroup
Advertisement is still seen as a threat to media freedom. Although an increasing number of African countries have liberal constitutions, some governments still see advertising as a weapon against media freedom. In Nigeria, for example, where state-owned media dominates most markets, a government-owned newspaper receives the majority of ad revenue. The fixed-line monopoly Telkom is widely regarded as impeding growth in many African countries, and mobile network operators are gaining ground in the internet market.
Common African Craft types Another form of Black Advertising that African governments use against media freedom is the withdrawal of state advertisements from the media. Although this approach is difficult to characterise as punitive, it can help the government keep control of the media. This practice has also led to the emergence of ‘back-door soft censorship’ by the government to stifle critical coverage.
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