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A Career in Graphic Design and Marketing Communications

A Career in Graphic Design and Marketing Communications. Mike S anchez Monta Vista High School Career Night February 9, 2016. What I do. My responsibilities at Cisco Make sure all visual and verbal communications aligns to brand guidelines

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A Career in Graphic Design and Marketing Communications

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  1. A Career in Graphic Design and Marketing Communications Mike Sanchez Monta Vista High School Career Night February 9, 2016

  2. What I do • My responsibilities at Cisco • Make sure all visual and verbal communications aligns to brand guidelines • Develop and deliver classes on design thinking methodology • The hard part of my job • Helping people be creative AND deliver an integrated, brand-aligned experience • The best part of my job • Seeing clear, exciting, effective, communication happen

  3. What are we talking about? Graphic design is: • The art of visual and textual design to communicate ideas and experiences that are commercial, educational, cultural, or political • The communication can be physical or virtual, and may include images, words, or graphic forms • The experience can take place in an instant or over a long period of time • The work can happen at any scale, from the design of a single postage stamp to a national postal signage system, from a company’s logo to a global advertising campaign Marketing communications is: • All the messages, content and media an organization uses to communicate its story • The strategy for integrating communications to build and maintain a brand • Channels and platforms for delivering the story; including advertising, public relations, trade shows, events and retail spaces, and platforms such as web sites, video and packaging • The work consists of designing experiences that align to business needs

  4. What are your skills and talents? Writing Illustration Photography Typography Video production Animation Web design Storytelling

  5. What are some of the jobs? Copywriter Production artist Designer Photographer Video producer Strategist

  6. Where are the jobs? • Agency • Small-medium-large companies • Independent contractor

  7. What is the career path?

  8. Essential requirements for a career in graphic design and marketing communications • CURIOSITY • OBJECT-MATTER EXPERTISE • TOOLS and APPLICATIONS • PRACTICE • EMPATHY for EXPERIENCES • CONNECTEDNESS • STORYTELLING

  9. Thank you!Questions?

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