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Evaluating employment centres in master planned communities in South-east Queensland

Evaluating employment centres in master planned communities in South-east Queensland. 20 th European Real Estate Society Conference 3- 6 July 2013 Vienna, Austria Pamela Wardner pwardner@usc.edu.au. South-east Queensland Pop’n: 3m.

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Evaluating employment centres in master planned communities in South-east Queensland

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  1. Evaluating employment centres in master planned communities in South-east Queensland 20th European Real Estate Society Conference 3-6 July 2013 Vienna, Austria Pamela Wardner pwardner@usc.edu.au

  2. South-east Queensland Pop’n: 3m

  3. “Greenfield areas must be planned and delivered as integrated communities with access to employment opportunities.” (Department of Infrastructure and Planning 2007, p. 3).

  4. Geographic location of work by community location, per cent employed persons Source: (Skinner, Ichii et al. 2009)

  5. Governance (gov’t/non-gov’t agencies, professional bodies) In SEQ context Economic decisions occur as a location option as an activity centre MPCemployment centre Demand (users, investors) Supply (specialist developers, constructors, property service providers, financial service providers) as a part of a complete MPC Theoretical framework

  6. Q Key questions to understand market processes and operations • Is it because of the nature of the product? • Is it because of the nature of demandactors? • Is it because of the nature of supply actors? • Is it public policy that triggers actions?

  7. “Theory and research are generated from the practical world, from the practices of the experts in a field.” (Brenner 1982) 24 key Stake- holders Panel of 10 experts Delphi process Expert panel workshop presentation

  8. Findings - conceptual framework Successful MPC employment centre Urban development project Economic development project Economic planning Current planning practice Other key components MPC concept + social capital Active role of (all levels) gov’t Residential/ commercial Developer control Activity centre strategy

  9. Conclusion • The underlying key to all of this is that the economic component is more important than the urban form in creating a successful employment node. • This study establishes that there is no evidence of value-add in integrating an employment centre within an MPC for the occupation of commercial ‘office’ firms. • It is the prerogative of developers to provide the market with a real estate development in whatever way they see fit i.e. complete and integrated MPCs. • The current demands of state/local authorities to ‘bundle’ and pre-condition the delivery and provision of housing with employment centres does not achieve their ultimate goals of self-sufficiency and self-containment.

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