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User Behavior and Preferences for Church Website Optimization

Gain insights from a comprehensive survey on website usage by church members. Discover key findings on age demographics, user interactions, news consumption, and usability feedback. Enhance engagement and usability based on survey insights.

francesca-haney
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User Behavior and Preferences for Church Website Optimization

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Presentation Transcript

  1. Website Survey Results

  2. Q1 – Age of users • Key findings: • Majority of participants aged 50+ (75%) • Are younger people aware of/need to use the website?

  3. Q2 - Connection to the Church • Key findings: • Website is used mainly by those participating in church life (91%), whether directly ‘employed’ or volunteering

  4. Q3 – Frequency of visits • Key findings: • Suggests majority of users only visit the website for specific reason • Once per week or more likely to be interested in latest news

  5. Q4 – Ease of use • Key findings: • 2/3 users find the website difficult to use and would like improvements • This is reflected in the feedback in Q10

  6. Q5 – Visit for latest news • Key findings: • The website is not seen as a primary news source • People visit with a purpose and if they see news it is a bonus

  7. Q6 – See news stories whilst looking for other things • Key findings: • Over 70% of users notice news stories whilst browsing the website

  8. Q7 – Quality of news • Key findings: • Over 90% are satisfied with the quality of news, but there is room for improvement

  9. Q8 – Importance of high quality website • Key findings: • As expected, 99% of people feel the website is important • Almost half of those feel it is a vital way of engaging with people across the Diocese

  10. Q9 – Source of Diocesan news • Key findings: • More than 50% use the website as a primary source of news • 90% ranked the website amongst their top 2 sources for news • Facebook and Twitter increasingly popular news sources - ‘gateway’ to website

  11. Q10 – General Feedback 102 people provided feedback (38%) • Recurring themes • 34 comments (33%) referred to improving the search facility and making things easier to find • General concern that the website is kept up-to-date, from news to documentation • Need for the homepage to be clear, simple and user-friendly; quite ‘insiderish’ in terms of knowing which dropdown tab to look under • Straightforward list of contact details – people are currently hidden under different sections • List of forthcoming events

  12. Q10 – General Feedback • Other points forward • Links to all of our social media sites on the homepage • Mobile-version of the site • Suggestions of other website models: • http://www.trurodiocese.org.uk/ • http://www.chelmsford.anglican.org/ • http://www.london.anglican.org/ Full survey results: T:\Guildford\Communications\Website review\Website survey\Website Survey results

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