1 / 5

Revitalizing Bermuda: Strategic Planning to Overcome Destination Life Cycle Decline

This chapter outlines strategies for revitalizing Bermuda's declining tourism destination by promoting frequent use among current customers and developing varied uses. It examines macro-level planning, addressing growth concerns through geographic, political, and social units. Key issues include land use, economic development, market positioning, product value, destination image, and environmental and social impacts. The strategic planning process involves stakeholder analysis, internal and external assessments, and culminates in actionable recommendations for implementation and evaluation to ensure sustainable tourism growth.

franklin
Télécharger la présentation

Revitalizing Bermuda: Strategic Planning to Overcome Destination Life Cycle Decline

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Strategic Planning Chapter 5 Revitalizing Bermuda

  2. Destination Life Cycle

  3. Decline Stage Strategies • Promote more frequent use by current customers • Develop more varied use among current customers • Create new uses • Find new customers

  4. Macro Level Planning • Concerned with growth of destinations • Geographic unit • Political unit • Social unit • Issues • Land use • Economic development • Market position • Product value • Destination image • Environmental impacts • Social impacts

  5. Strategic Planning Process • Stakeholder Analysis • Who are the stakeholders • What do they value • Internal Analysis • Strengths • Weaknesses • External Analysis • Opportunities • Threats • Recommendations • Implementation • Evaluation

More Related