1 / 15

eComm2008

This presentation discusses the necessity of verbal communication in online social networks, highlighting that humans are inherently social and need to converse. It explores how existing platforms like MySpace and LinkedIn have integrated group and peer-to-peer conversations, making interactions more seamless. Key takeaways include the importance of fitting into user environments, leveraging call triggers linked to online activities, minimizing call disruptions, and identifying motivators such as advertising revenue and user engagement. The discussion also addresses the evolution of communication technologies on mobile platforms.

fred
Télécharger la présentation

eComm2008

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. eComm2008 Have You Got Something to Say? Providing Online Social Networks With a Voice.

  2. Silent, Social Networks?! • Why? • Humans are social animals • People need to talk • Spoken communication is most natural • Online verbal communication inevitable

  3. Lessons Learnt

  4. 1. Fit the Environment • Piggyback on existing brands • Use APIs to add service • Seamlessly integrated • Fit snugly • with existing behavior • with current expectation • Clear user proposition

  5. Example: MySpace • group conversations

  6. Example: LinkedIn • peer-to-peerdiscussion

  7. 2. Call Triggers • Calling no longer an isolated event • Call triggers increasingly on screen • social network • email • calendar alert • Calls and online activity intrinsically linked

  8. 3. Reduce the Impact • Making calls can be disruptive • move away from the on screen context • find a phone, a number and dial • Receiving calls can be disruptive • interrupt current activity • distraction from on screen context • Can the impact of a call equate to a ‘Poke’?

  9. 4. Motivators • Average audio page residency 150secs • People will pay for the service • bespoke integration • advertising revenue • membership and subscription revenue • competitive differentiation

  10. Beyond the Computer • Context based calls move to other platforms • Android 1.4 • iPhone 2

  11. Cozy Conversations • Calls move from isolated wilderness • Calls snuggle with context

  12. Questions? Tim Panton Tim@PhoneFromHere.com

  13. AneComm 2008presentation –http://eCommMedia.comfor more

More Related