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Strategies for Promoting Energy Efficiency to Commercial Customers

Join industry experts Mira Vowles (BPA), Colleen McCormack (Clark PUD), and Will Price (EWEB) as they share effective marketing strategies for engaging commercial customers in energy efficiency. This session covers attracting customer attention, emphasizing the benefits of energy efficiency, and cultivating lasting relationships built on trust and integrity. Learn how to align your messaging, provide exceptional service, and leverage networking opportunities to enhance customer engagement. Elevate your approach to energy efficiency in business on April 25, 2007, from 11 a.m. to 12 p.m. PDT.

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Strategies for Promoting Energy Efficiency to Commercial Customers

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Presentation Transcript

  1. Utility Brown Bag Series Call number (877) 322-9648, code 615281 * please state your utility name when asked for “location” when entering the call Commercial Marketing -tips for getting your commercial customer’s to think about energy efficiency Speakers: Mira Vowles, BPA Colleen McCormack - Clark PUD Will Price - EWEB April 25, 2007 11 a.m. to 12 p.m. (PDT)

  2. Marketing • Getting the customer’s attention • Explaining the value of energy efficiency • Offering resources and positive experiences • Building and maintaining relationships

  3. Develop long term relationships • Develop trust, credibility and integrity • Provide a high level of service • Meet and/or exceed expectations • Attend events your customer attends • Listen • Follow through

  4. Communication is key • Know your customer AND their business • Network to warm up the cold call • Align messages • Take every opportunity to talk about energy efficiency • One solution won’t fit all customers

  5. The Utility Perspective • Colleen McCormack, Clark PUD • Will Price, EWEB

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