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Branding Strategies

Branding Strategies. Nick, Nigel, Grace, Maddy and Alex. Definition of Branding Strategy. Strategies involving branding used by the business in order to convey something about the product. . Manufacturer’s brand/ National Brand. The brand is owned by a manufacturer e.g. Billabong.

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Branding Strategies

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  1. Branding Strategies Nick, Nigel, Grace, Maddy and Alex

  2. Definition of Branding Strategy Strategies involving branding used by the business in order to convey something about the product.

  3. Manufacturer’s brand/ National Brand • The brand is owned by a manufacturer e.g. Billabong. They have a higher appeal with customers Widely recognised and available worldwideThere is reliability with the product.

  4. Private Brand / House Brand • Owned by a retailer.- Usually Cheaper • Eg – Target. They have their own clothes and stuff at a cheaper cost compared to the other brands they sell. Target = House brand [Have their own products at a cheaper price].

  5. Generic Brands • Product with no brand names at all. Eg – Farmland [Coles]

  6. Thank You For Listening

  7. Labeling

  8. Food labeling • All labels must be truthful in Australia • There are specific regulations that specify what information needs to be on the label • There is a wide range of information on the labels of packaged food •  A nutrition information panel must be listed on nearly all packaged foods •  A nutrition information panel must be listed on nearly all packaged foods • These panels will list how much energy, protein, total fat, saturated fat, carbohydrate, sugar and sodium is in the product • Food labels also let you know about the key ingredients in a food •  Food labels contain a wide range of other material such as the ‘Use By” date • Research shows that most shoppers regularly read food labels for a number of reasons such as to reduce fat intake or avoid genetically modified food • There is information on food additives, which are represented by numbers as some of the additive names can be long

  9. Product of Australia • All significant ingredients come from Australia. Nearly all manufactured or processing has been carried out of Australia.

  10. Australia Made • Product has been made here and more than 50% of the cost making occurred here.

  11. Grown in Australia • Products significant ingredients are grown in Australia. Nearly all processing has been carried out in Australia.

  12. Tabaco Products • Standard for labeling on tobacco products came into effect on 11 October 2005 • Covers information and warning messages and graphic images • Labels must include • contain graphic health images • include warning and information messages • frequently rotate warning and information messages • Health warnings must cover 30 per cent of the front and 90 per cent of the back of a cigarette packet • This mandatory standard applies to anyone in the business of supplying tobacco products, including: • manufacturers • importers • distributors • retailers • hirers

  13. This has been a Taylor Johnston Production

  14. Benefits of Branding Group 1 Aidan, Sarah Monique and Ienash

  15. Question 1Summarise and explain the benefits of branding for (a) consumers and (b) businesses.

  16. Question 2Identify some businesses/companies that aggressively protect their brand names-present your findings to the class (use pictures via the internet to illustrate). McDonald’s The extent to which McDonald protects it’s brand name is seen by the several cases that it has fought against several businesses which adopted the word “Mc” in their brand name. One of the cases include a case against a restaurant in Malaysia named “McCurry” McDonald has launched a significant number of defamation suits, including "the biggest corporate PR disaster in history.

  17. Question 2Identify some businesses/companies that aggressively protect their brand names-present your findings to the class (use pictures via the internet to illustrate). Apple has filed a lawsuit against mobile phone rival Samsung, alleging that Samsung’s galaxy line of smart phones and the galaxy computer tablet infringe Apple patents and trademarks.

  18. The End Thank You for listening.

  19. PACKAGING BEN, KAIZHA, SIENNA, LOCHIE, TOM HAND

  20. WHY IS PACKAGING CRITICAL TO THE SUCCESS OF A PRODUCT? • Preserves the product • Protects the product from damage or tampering • Attracts consumers’ attention • Makes transportation and storage easier • Eco-Friendly

  21. Tom hand asked me to put his name here

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