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Exploring Apple's Journey to a Multi-Platform Ecosystem

This analysis examines Apple's transformation from OS X to iOS and its establishment of a multifaceted digital platform. Integrating various segments such as hardware buyers, software users, and content developers, Apple effectively consolidates its value proposition. We explore the evolving revenue streams from hardware, software, and digital media such as music and films, while identifying key partnerships and customer relations. This multidisciplinary approach showcases Apple’s innovative business model that fosters continuous value growth in an ever-evolving tech landscape.

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Exploring Apple's Journey to a Multi-Platform Ecosystem

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  1. BUSINESS CANVAS APPLES FLERSIDEDE PLATFORM

  2. A well-knownscientist (somesay it wasBertrand Russell) once gave a public lecture on astronomy. He describedhow the earthorbitsaround the sun and how the sun, in turn, orbitsaround the center of a vastcollection of stars calledourgalaxy. At the end of the lecture, a little old lady at the back of the roomgot up and said: "Whatyou have told us is rubbish. The world is really a flatplatesupported on the back of a gianttortoise." The scientist gave a superior smile beforereplying, "What is the tortoisestanding on?" "You'reveryclever, young man, veryclever," said the old lady. "But it'sturtles all the waydown!" Hawking, Stephen: A Brief History of Time OG HVAD HAR DENNE LILLE HISTORIE SÅ AT GØRE MED APPLE?

  3. 2001 2003 2008 Skift af platform til flersidet Konsolidering af den nye platform

  4. Fra OS X til IOS          

  5. På vej til den digitale platform

  6. Kunde segmentet • Hardware købere • Software købere • iTunes brugere • Quick Time brugere • Applikation udviklere

  7. Værditilvækst

  8. Den evige karussel

  9. Indtægtssiden • Indtægter fra hardware • Indtægter fra software • Salg af musik og film • Afgifter på apps

  10. Nøglepartnere • OEM’er • Datatransport • Medievirksomheder • Forhandlere • Applikationsudviklere

  11. Omkostninger

  12. Nøgleaktiviteter

  13. Kanaler • iTunesnetshop • Applikations store • Forhandlere

  14. Nøgle ressourcer • Apple Brand • Produkter • Innovation • Løbende indtægter

  15. Kunderelationer

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