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Discover Tirol: Your Essential Tourism Information Portal

Explore Tirol tourism with TTR, your comprehensive information portal. Access statistical, business, and historical data on tourism trends, visitor demographics, and market segmentation. Curated by Tirol Werbung and Management Center Innsbruck, the portal provides insights such as yearly statistics on overnight stays, international tourism data, expert articles, and innovative marketing strategies. Registration is free, but prior approval is necessary to use the information. Join us in enhancing your understanding of Tirol's tourism landscape since 2009!

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Discover Tirol: Your Essential Tourism Information Portal

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Presentation Transcript

  1. www.ttr.tirol.at

  2. Whatitis • ttr.tirol.at is an information portal on tourism with a focus on Tirol • Aim: to provide statistical, business- & strategically relevant as well as historical information on tourism for any interested party • provided by Tirol Werbung (Tirol promotion agency) and the Management Center Innsbruck (MCI III) • Free but registration is mandatory and information may not be used without explicit leave of the providers • Launched in 2009, re-launched in 2012

  3. The content • Statistics • Key facts on tourism in general • Yearly statistics of overnight-stays (ordered by nationality or accommodation category) • National statistics (Statistik Austria) • International statistics (UNWTO) • Target groups & markets • Fact sheets on most relevant visitor groups/nationalities: habits, fields of interest, growth rates, dos and don‘ts, competitor-countries • Theoretical approaches to market segmentation (e.g. Sinus Meta-Milieus) • Listing of activity-categories (statistics again)

  4. The content II • Marketing & online marketing • Rating platforms • Guerilla marketing • Social media in tourism • Tourism-related blogs • Innovation and research • Listing of MCI tourism-related research projects since 2000 • Expert articles on various topics: climate change, trends in tourism, sustainability • Innovative concepts • Book tips

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