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Factor analysis example

Factor analysis example. Where regression can go wrong. An example: A financial company what was most important to respective/potential clients:

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Factor analysis example

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  1. Factor analysis example

  2. Where regression can go wrong • An example: • A financial company what was most important to respective/potential clients: 9C Now I am going to read out a number of products and services that other people have said are important to them in their ideal trustee services organisation. I would like you to rate how important each one is to you on a scale of 1 to 10 where 1 means "not at all important" and 10 means "extremely important". So, how important to you is .....................................? READ EACH ATTRIBUTE. RECORD ONE RESPONSE ONLY FOR EACH ATTRIBUTE Provide a one stop shop covering all your financial needs like mortgages and investments, as well as wills, trusts and power of attorney Have your product details accessible by computer Have branches or offices you can visit Have mobile advisors that come to you at your convenience Have simple and easy to understand products Are available by phone outside normal business hours Have a dedicated service person for you to deal with Conduct regular, scheduled reviews of your products and services with them Provide mix and match options that can be tailored to your changing needs

  3. Example 2 factors • Let’s perform a factor analysis on this data to see how people’s needs tend to associate and if they are meaningful • Code proc factor data = service nfactor =2 fuzz=.4 rotate=varimax; var Q56a1-Q56a9; run; proc factor data = service nfactor =3 fuzz=.4 rotate=varimax; var Q56a1-Q56a9; run; proc factor data = service nfactor =4 fuzz=.4 rotate=varimax; var Q56a1-Q56a9; run;

  4. See output from SAS • Let’s perform a factor analysis on this data to see how people’s needs tend to associate and if they are meaningful • Code proc factor data = service nfactor =2 fuzz=.4 rotate=varimax; var Q56a1-Q56a9; run; proc factor data = service nfactor =3 fuzz=.4 rotate=varimax; var Q56a1-Q56a9; run; proc factor data = service nfactor =4 fuzz=.4 rotate=varimax; var Q56a1-Q56a9; run;

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