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Industry problem – industry support

Industry problem – industry support. March 2011: 5 industry organisations October 2011: 30 industry organisations. Industry problem – industry support. IMEC ICS/ISF INTERTANKO SIGTTO World Shpng Council IUMI

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Industry problem – industry support

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  1. Industry problem – industry support March 2011: 5 industry organisations October 2011: 30 industry organisations

  2. Industry problem – industry support IMECICS/ISF INTERTANKO SIGTTO World Shpng Council IUMI IG P&I BIMCO ITF IFSMA LMA (Lloyd’s) Asian Shipowners Forum IntercargoIPTA IMB IMO InterManagerCEFOR DNKWISTA Global Shippers’ Forum UK Chamber Union of Greek Shipowners UK P&I Club GARD Nautical Institute North of England P&I ClubLondon P&I Club Standard Club (P&I Club) Britannia P&I Club

  3. SOS Campaign AIMS: To deter, disrupt, defeat and eradicate Somali piracy, by calling on governments to take a firmer stance to tackle Somali piracy, and by shifting political will to bring government action To raise pubic/media/political awareness of the human and economic cost of piracy through giving Somali piracy a higher profile in the mainstream international media

  4. SOS Campaign FOCUS: Broadening from economic impact to human impact TARGET: Politicians, media, industrial leaders, general public METHOD: Newspaper ads, website, social media, driving visitors to website page - send letter to gov’t

  5. SOS Achievements 3/2012:108,000 visitsto SOS website from 191 countries 3/2012:31,739 letters sent to governments

  6. Facebook >4,875 fans/followers Twitter >1,230 followers

  7. SOS Achievements – media piracy cover BBC Breakfast NY Times The Sunday Times (6 pages) BBC Panorama – talking for the future Wall Street Journal Reuters Associated Press GoogleForbes Washington PostBloomberg Time Magazine (6 pages) Nouvel Observateur (circ > 500,000) The SUN (2 pages) Popular Science Magazine (1.3m subs, 6.5m readership) The Guardian Speciality Risk and Insurance German National Radio Stars and Stripes Magazine

  8. Mar 2011 2,000 Somali pirates are hijacking the world’s economy

  9. March 2011 Shipping chiefs call on ‘people power’ to pressure governments to crack down on Somali pirates now throttling vital trade routes Ship owners and seafarers are calling on ‘people power’ to push their governments to act now and show the political will to resolve the growing Somali piracy crisis before it strangles world trade … …

  10. June 2011 Seafarer death toll mounts as Somali pirates hijack, torture, intimidate & murder 62 seafarers have died in the past four years as a direct result of piracy in the Gulf of Aden and Indian Ocean, through deliberate murder by pirates, suicide during captivity, death from malnutrition/disease, death by drowning, or heart failure just after the hijacking. This shocking figure … …

  11. September 2011 Philippine and British Gov’ts announce their support for SaveOurSeafarers The biggest ever grouping of shipping industry associations, which have joined forces to campaign against Somali piracy, have received a welcome boost from the British and Philippine Governments confirming their specific support for the global SOS SaveOurSeafarers campaign … …

  12. January 2012 FTSE 100 bosses targeted by pirate campaign FTSE 100 bosses are being urged to support an international campaign to highlight the economic cost of Somali piracy. The SaveOurSeafarers (SOS) initiative is the world’s shipping organisations asking for support from business leaders to pressure Governments to take firmer action over Somali pirates whose increasing violence costs the world economy $7-12bn a year … ...

  13. February 2012 SOS puts governments on the spot with no courts to try arrested pirates The latest pirate arrests mean up to 60 suspected Somali pirates are now being held by US, UK, Danish, Italian and Spanish warships operating in the Indian Ocean, evidence of the new vigour being shown by the naval forces to contain Somali piracy ... ... But many of these suspected pirates may be released because seemingly no country is willing to prosecute them ... ...

  14. SOS – what more can be achieved? Talking to senior politicians in key countries (India, South Korea, China, Russia, USA, Philippines) Political will prosecution and imprisonment (no more catch & release) engaging pirate motherships attacking pirate beach bases Taking SOS message to even wider population worldwide via mainstream media

  15. SOS – what more can be achieved – and how? • Follow-up with politicians at top level – shipowner meets prime minister (engagement, political will, proactivity) • Persuade industry worldwide that it also is affected by Somali piracy – letters to CEOs, religous leaders • Increase further mainstream media profile to reach ‘man in street’ who ‘drives’ politicians • Internationalisation via SOS Ambassadors • Strength thro cooperation with other campaigns • Promotion thro sport, thro religious and humanitarian networks, thro publicity stunts, thro social media (SOS video)

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