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Healthcare Digital Marketing – FrontEnders Healthcare Consulting

Digital Marketing is playing a very important role in every industry including the healthcare. Here are few digital marketing strategies for hospitals and health systems to stay competitive and to drive patient engagement.

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Healthcare Digital Marketing – FrontEnders Healthcare Consulting

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Presentation Transcript

  1. DIGITAL MARKETINGINHEALTHCARE

  2. INDEX Digital Marketing Current Scenario Digital Marketing - Platforms Solutions designed to achieve goals through Digital Marketing Why FrontEnders for Digital Marketing Contact details

  3. What is Digital Marketing? • Digital marketing is the promotion of products or brands through electronic media • It is a process of building and maintaining customer relationship • Digital marketing is the “future of Healthcare” marketing

  4. Current Scenario

  5. Digital Marketing & Healthcare Industry

  6. Ways in which Digital Marketing can support the Healthcare Industry?

  7. Multi-Channel Digital Marketing

  8. Digital Marketing - Platforms Digital Marketing ORGANIC REACH PAID REACH On Page Optimization SEO SEM Text Ads Off Page Optimization Banner Ads Web Analytics Video Ads Facebook SMM Facebook Ads SMO Google+ Twitter Ads Twitter Linked In Ads Linked In

  9. ORGANIC REACH

  10. Search Engine Optimization - SEO Methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) • Google, Bing, Yahoo and other search engines.

  11. Social Media Optimization - SMO • Growing your business with social networks • Strengthen your brand and boost visibility • Generate leads and increase sales.

  12. PAID REACH &

  13. Search Engine Marketing - SEM A form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) • Cost effective marketing strategy • Gain potential customers • Targeted leads • Grow your business ahead of competition • Better Return on Investment (ROI) • Increased brand awareness • Increased visibility • Benefits of SEM

  14. Search Engine Marketing - SEM Google Banner ads Google Text ads

  15. Social Media Marketing - SMM • Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool.  • Helps to get direct feedback from customers and Social customer relationship management • Increased Brand Awareness • Higher Conversion Rates • Better Customer Satisfaction •  Improved Brand Loyalty • Cost-Effective • Gain Marketplace Insights • Benefits of SMM

  16. Social Media Marketing - SMM Facebook Ads Twitter Ads LinkedIn Ads

  17. Solutions designed to help achieve your goals • Generate more website lead generations • Increase revenue and sales opportunities • Improve search engine visibility • Gain brand visibility • Results driven digital marketing strategies • Increase search ranking and traffic • Build and increase website engagement

  18. End – to – End Digital Marketing • Integrating Marketing, technology, design, branding and strategy. We ensure we provide data driven marketing campaigns by providing all the constituent parts which drives to success. • Digital marketing strategy • Social, SEO and SMO • Analytics • Inbound marketing

  19. Why to choose FrontEnders for Digital Marketing ? • Exclusive Healthcare Consulting Company • Healthcare Experienced team to handle the Digital Marketing (DM) • Reliable and Cost effective result oriented team • Providing both Organic and Paid promotion options to the clients • Better exposure in healthcare and medical content writing by experts • In house team for all tasks related to DM • Practical approach to the creative and design concepts Our professional guidance will be of great help to you in strengthening your presence on the digital space with your patients and the society as a whole. Talk to us and manage your branding and digital marketing tasks efficiently

  20. Our Clients Jumuia Hospitals - Kenya IAD - Kerala The Karen Hospital - Kenya Ahana Hospitals - Madurai www.jumuiahospitals.org www.iad.org.in www.karenhospital.org www.ahanahospitals.in

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