fruma
Uploaded by
3 SLIDES
199 VUES
30LIKES

Marketing Performance Measurements:

DESCRIPTION

Marketing Performance Measurements:. Se også: Grønholdt, L. & Martensen, A. (2006). "Key marketing performance measures". The Marketing Review, Vol. 6, No. 3, pp. 243-252. Kommercielt resultat = At skabe værdi for sponsorerne. Relevans. Almendannelse. Underholdning.

1 / 3

Télécharger la présentation

Marketing Performance Measurements:

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Marketing Performance Measurements: Se også: Grønholdt, L. & Martensen, A. (2006). "Key marketing performance measures". The Marketing Review, Vol. 6, No. 3, pp. 243-252.

  2. Kommercielt resultat = At skabe værdi for sponsorerne Relevans Almendannelse Underholdning Publicistisk resultat = At skabe værdi for publikum

More Related