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Can We Profit from Poverty - PowerPoint PPT Presentation


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We made this presentation as a call to action for marketers to get involved in the fight against poverty. Not by \"donating more\" (though this never hurts) yet by helping to figure out business models which makes it possible to do good and make money. Imho this is the only way \"serious money\" will go to poverty alleviation.

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marketing challenge can we profit from poverty

Marketing Challenge: Can We Profit from Poverty

FUTURELAB

http://blog.futurelab.net

futurelab

FUTURELAB

Over 1 billion people have to survive on less than $1 a day

we all agree this is wrong which is why many

We all agree this is wrong, which is why many

donate when and where they can.

FUTURELAB

yet charity and guilt have their limits

Yet charity (and guilt) have their limits …

Would you leave your job for “real work” in Africa

Would you allow your pension fund to go “all out” in

helping South American farmers?

FUTURELAB

al gore showed us the colour of money was green

Al Gore showed us the colour of money was green.

Now poverty needs a business model with a clear ROI

FUTURELAB

what is needed now is scale and capital peru

What is needed now is “scale” and “capital”

Peru’s poor own $65-70 billion in assets. Anyone playing?

FUTURELAB

futurelab 1

FUTURELAB

Marketers of the world unite ...

Build the business case for poverty

grow the movement

GROW THE MOVEMENT

Analyse the Data

Find the Insights

Write Reports

Present

Blog

Tag your Friends

Comment

Spread the Word

FUTURELAB

futurelab 2

FUTURELAB

Every day, tens of thousands die

because of bad marketing. Let’s stop it