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Understanding E-Commerce and Webmasters: Insights from Chris Whitehead

Explore the essential role of a webmaster in the world of e-commerce through Chris Whitehead's insights. This presentation outlines the responsibilities of webmasters, including server management, website design, content maintenance, and user feedback handling. It covers critical design guidelines for creating customer-friendly e-commerce sites, emphasizing navigation, loading speed, and security. Discover the importance of user-centered design and how it impacts consumer satisfaction and business revenue. Prepare for a Q&A session to address key questions regarding best practices in e-commerce web management.

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Understanding E-Commerce and Webmasters: Insights from Chris Whitehead

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Presentation Transcript

  1. E-Commerce and the Web From a Webmaster’s Perspective By Chris Whitehead, MCSE Webmaster Columbus State University

  2. Agenda • What a webmaster is • How this relates to a typical day for me • Specific issues/pet peeves • Web site design guidelines • Questions and answers

  3. What is a Webmaster? • According to www.webopedia.com: • An individual who manages a Web site.

  4. What is a Webmaster? (cont) • Depending on the size of the site, the Webmaster might be responsible for any of the following: • Making sure that the Web server hardware and software is running properly • Designing the Web site • Creating and updating Web pages • Replying to user feedback • Creating CGI scripts • Monitoring traffic through the site

  5. Web Server Hardware & Software • Windows or Unix/Linux • Windows • NT/2000/XP • Internet Information Server (IIS) • Unix/Linux • Red Hat/Caldera/… • Apache/Netscape/…

  6. Designing a Web Site • Iterative Process/Design by Committee • Storyboarding/Site Diagrams • Consistency • Navigation

  7. Creating and Updating Web Pages • Download Speed • Browser Compatibility • Platform Compatibility • Accessibility Issues • Technology • Maintenance

  8. Replying to User Feedback • All Sorts of Questions • How Accessible • Just-in-time Error Reporting

  9. Creating Scripts • Automate • Form Processing • Daily Backups • Rotating Log Files

  10. Monitoring Traffic • Check Server Logs Daily • Log File Analysis

  11. Additional Items • Optimization • Security • Virus Protection • Backups

  12. Design Guidelines Customer-Friendly Design Guidelines for E-Commerce by Joseph Feller • Nearly half of all consumer e-commerce revenues are lost to poor design. • An e-commerce website is an environment for creating and exchanging value. • When customers decide they want to learn more about a particular product, can every page of the site tell them about a particular product, can every page of the site tell them where the item is located, or at least get them to the right area of the store?

  13. Design Guidelines (cont) • A customer-friendly site supports both planned and impulse shopping. • It is simply bad business to make customers wait. • When a page contains technology that requires a plug-in, not having alternatives can alienate customers. • Only if a site is extremely easy to use will anybody bother to stick around. • Provide a search interface on every page.

  14. Design Guidelines (cont) • Purchasing system should have the following characteristics: • Fast loading, gracefully degrading, no ‘fluff’ pages • Usable, visible, clearly labeled control mechanisms • Flexible, allowing customer to make last minute changes • Demonstrated respect for customer privacy • Demonstrated reliability and security

  15. Summary • Being a webmaster requires a diverse background and knowledge base. • Design with the user in mind. Questions and Answers

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