Mobile Photo Sharing

1. Mobile Photo Sharing Sydney Ravnaski Wednesday, March 14, 2012

2. Agenda • What is mobile photo sharing? • Mobile photo sharing tools • How can mobile photo sharing help a business? B2B or B2C? • Mobile photo sharing for-profit and not-for-profit organizations • How can companies use mobile photo sharing to market? • Conclusion

3. What is mobile photo sharing? • Digital photos taken on a mobile device, then uploaded to applications which allow you to share photos directly from your mobile phone to social networks

4. Mobile Photo Sharing Tools

5. Instagram • Available for iPhone, iPad, iPod Touch • Free, fun and simple to use • Follow friends, celebrities and businesses • Instant photo sharing to Facebook, Twitter, Flickr, Tumblr, Foursquare and Posterous • Interact with friends through giving and receiving likes and comments • Tag your geographic location • Soon to be available for Android devices

6. PicPlz • Available for iPhone, iPad, iPod touch and Android • Share photos with friends and followers in your network • Instant photo sharing to Facebook, Twitter, Flickr, Posterous, Foursquare and Dropbox • Interact with friends by giving and receiving likes and comments • Keeps the same resolution of your photos

7. Mobli • Available for iPhone, iPad, iPod touch Android and Blackberry • Real-time visual media platform that allows you to share photos and videos with a network of friends • Follow channels and connect with friends, athletes and celebrities • When you discover something you love, comment on it, share it, repost it or love it • Instant photo sharing with social networking websites like Facebook and Twitter

8. Lightbox • Available for Android and Web • Instant photo sharing through Facebook, Twitter, Tumblr, and Foursquare • Browse your friends’ Facebook and Twitter photos without a wireless connection • Wirelessly syncs your photos across all of your Android devices, and downloads photos shared by friends on social networks for an offline browsing experience • Capture and share photos from a signal-free subway car, the next time you have a network connection, the application will automatically upload and share your photos • Socially engage with friends’ photos offline, retweet a photo from a Twitter friend and then choose to comment on or “like” a photo from a Facebook friend, and Lightbox will queue up the actions and perform them on your behalf the next time your Android phone is connected to the web via WiFi or 3G • Creates a photo sharing timeline

9. Path • Compatible with iPhone, iPad, iPod Touch and Android • A journal that helps you share life with close friends and family— your thoughts, the music you’re listening to, where you are, who you’re with, when you wake and when you sleep, and high quality photos and videos • Mobile photo sharing on public networks like Facebook, Twitter, Foursquare and Tumblr • Easily identify and share the music that's playing around you, even if you don't know the song

10. DailyBooth • Available for iPhone, iPad, iPod Touch and Android • One big conversation about your life through pictures • Express yourself and feelings through photos • Connect people to their friends through pictures, blurbs, and conversation starting picture comments

11. Liveshare • Available for iPhone, iPad, iPod touch, Android and Web • Easy for groups to share photos privately or publicly • Share photos with anyone whether or not they have Liveshare • Create connections by following others • Create your own streams and share them with others • Share other’s streams that you like

12. How can mobile photo sharing help a business? • Free marketing for your business • Creates buzz around your company • Helps gain brand awareness and brand recognition • Helps small and medium-sized businesses generate leads • Offers a new medium for individuals and businesses alike to share multimedia and develop their brand • Whether or not your business uses social networks, it changes your business

13. Business-to-Business • Creates and increases the awareness of your business • Helps gain recognition and reputability • A chance to network with other businesses • Explore other business services that could potentially benefit your business • Build solid and long lasting business relationships • Find ways to benefit each other • A way to show the nature and involvement of your business

14. Business-to-Consumer • Helps build relationships and stay closely connected with your consumers • Shows consumers what you have to offer • Encourages consumers to engage on your page • Current and relevant to consumers • A fun way to allow your network to see what you are up to

15. For-Profit Businesses • Show followers what goes on “behind the scenes” • Helps gain brand recognition and brand awareness • Generates more buzz about the company • Brings the consumers closer to the business, product or brand • Adds excitement and hype for the consumer • Shows new styles, trends and what items compliment others

16. Non-Profit Businesses • Provides real-live content • Helps gain support • Helps gain awareness • Helps strengthen communities • Better one’s knowledge • Help gain sponsorship • A way to show how your donation can make a difference

17. How can companies use mobile photo sharing to market? • Promotes you business • Share news and updates • Reach out to a variety and a number of people • Followers can see what goes on ‘behind the scenes’ of a business • Helps create closer connections to the followers within their network • Gain brand awareness through related channels and streams  • A simple way to track and measure the success of your brand, business or product • A way to see what trends others are following to develop a better understanding of your current market

18. Conclusion • Lightbox is recommended for businesses to use, it is available for Android devices and is accessible through the online web. Therefore, this is very convenient for those businesses who are still adjusting to the use of advanced technology, it leaves them the option to use both their Android devices and for simpler use, the online web • Instagram is recommended for consumers to use, it is only available for iPhone as of right now and will soon be made available to Android users. Instagram has over 15 million users and it the most popular mobile photo sharing tool that is currently offered. I wouldn’t recommend this tool for businesses to use, but I would recommend it for celebrities and athletes as it is more consumer user friendly and not very business user friendly

19. Resources http://longislandmarketingblog.com/photo-sharing-sites-business/ http://mashable.com/2011/03/16/instagram-picplz-for-biz/ http://mashable.com/2007/08/24/mobile-photos/ http://mashable.com/2011/06/15/lightbox/ http://ijustine.com/

20. Resources http://www.kimrandall.me/3-reasons-you-need-a-dailybooth-account/ http://aeu.amadeus.com/aeu/Templates/Blogs.aspx?id=4081&blogid=217 http://www.medialightbox.com/ http://itunes.apple.com/ca/app/lightbox/id331342977?mt=8

21. Resources http://dl.acm.org/citation.cfm?id=1240683 http://www.igi-global.com/article/international-journal-mobile-human-computer/37460

22. Thank You!