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Interactive Media Cluster Program Overview

Interactive Media Cluster Program Overview. Kristina Hudson, Executive Director Washington Interactive Network enterpriseSeattle. enterpriseSeattle. King County Economic Development Council Represent Seattle, King County and its 39 Cities

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Interactive Media Cluster Program Overview

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  1. Interactive Media Cluster Program Overview Kristina Hudson, Executive Director Washington Interactive Network enterpriseSeattle

  2. enterpriseSeattle • King County Economic Development Council • Represent Seattle, King County and its 39 Cities • Recruit, Retain, and Grow our Local Businesses • Work One-on-One with Companies • Clusters of Focus: Information Technology, • Clean Technology, Life Sciences, Aerospace, • and International Trade • Industry experts on staff

  3. What is Interactive Media?

  4. Interactive Media Industry Web/Social Media Mobile Games Transmedia

  5. How It All Began • 2004: Series of meetings with local industry executives • Challenges: No one had pulled the industry together before • Solution: Industry champions and proof of reliability • 2004: Strategic Plan for Industry Growth Finalized • Promote the region as a global center for industry • Educating Government and Community Leaders • Educational Institutions • Company Growth

  6. Creation of WIN

  7. Promote the Region • Create and Draw Industry Events to the Region • Networking Opportunities for Executives Challenges Low Resources Solutions Partnering

  8. Educating Government & Community Leaders • Define the Cluster – Cluster Analysis • Economic Impact Study • Challenges • NAICS codes • Mixed with other industries • Solutions • Personal contact lists • Local surveys • Verification with State numbers

  9. Interactive Media ~ 2007 ~ 2012 Everything Distribution Network Talent Research & Training Publishers Advertising Game Developers Games UW DigiPen Manufacturing Market Research Casual Programmers Community Colleges Trade Schools Core Professional Services Graphics/ Artists Other Colleges and Universities Serious Venture Capital Financing Designers Research & Industry Virtual Worlds/ Social Networks Legal/I.P. Network Engineers Automobiles Medical Applications Management Military Aerospace ICT Infrastructure Media Software TelCos/ Carriers Mobile/PDAs Consoles Microsoft Servers & Networks Technical & Additional Talent Handhelds RealNetworks Audio Voice-over & Acting PCs Nintendo Video Musicians

  10. 2007 Local Industry • 150 + Companies • 15,000 Jobs • Over $4.2 Billion 2012 Local Industry • 350+ Companies • 17,500 Jobs • $9.7 Billion

  11. Interactive MediaCompetitivenessStudy Study Completed by Community Attributes Commissioned byenterpriseSeattle

  12. Local Company Growth • 50% of established firms were hiring • 61% Programmers/Software Engineering • 17% Artists and Graphic Designers • 22% Administrative and Project Managers • 14% growth in the Puget Sound Region among established firms (excluding Microsoft). Specifically, Seattle companies had a 33% growth

  13. We Need to Ensure our Workforce is Prepared for the Jobs of Tomorrow

  14. Work with Education • Workforce Development Study • Analyze and document career ladders and lattices that exist in the cluster • Develop and plan how to meet long-term workforce needs of the industry • Education and Industry Roundtables

  15. Participants: • Over 60 people participated in this study representing their company or educational institution • 19 educational institutions • 41 industry representatives • 6 non-specific industry participants

  16. Outcomes • Industry is growing rapidly and workforce is the number one issue • There is a missing link to education • Not enough qualified employees in Washington State, let alone the United States to fill the positions available • Created actionable steps to continue to move forward with these efforts. • Challenge – Good first step, but no resources to continue the action plan

  17. Encourage Company Growth • Industry-Specific Entrepreneur Workshops • Over 300 companies participating in 4 years • Videos and Resources • Educating Finance Entities • Local Investment Forums, VCs and Angels

  18. Successes • First and only program of its kind in the nation • In the last 5 years created 2,500+ direct jobs & $400+ Million in Economic Impact • Recipient of two IEDC awards: • Best Technology-Based Economic Development Program • Best Special Event • Recipient of the Jobs & Innovation Accelerator Grant Challenge

  19. Jobs and Innovation Accelerator Challenge Award • Existing Program Work & Industry Partnerships • Action Plan Ready for “Action” • $1.2 Million Awarded • October 2011 – October 2013

  20. Washington Interactive Media Accelerator • KEY: Led by Industry Executive Council and Strategic Advisors • Incubator with mentorships, workshops, and access to distribution and/or funding • Pre-Accelerator Programs and Matchmaking • Education and Internship Program • K-12 and STEM development • Virtual Presence

  21. Washington Interactive Media Accelerator • Challenges • Can’t move fast enough! • Building New Program Infrastructure from Scratch • Knowledge Transfer • Building Sustainability Models • Current Solutions • Constant industry feedback • Virtual accelerator mentorships • Leveraging Partnerships

  22. Thank You Kristina Hudson Executive Director Washington Interactive Network enterpriseSeattle 206.389.8657 khudson@enterpriseseattle.org

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