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mkcl

www.mkcl.org. A critical analysis of the website from user’s perspective…. Table of Contents. Introduction Identifying Stakeholders Our Content & its delivery Understanding requirements Identifying GAPs in website design & content. Introduction. An Introduction. Introduction.

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mkcl

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  1. www.mkcl.org A critical analysis of the website from user’s perspective…

  2. Table of Contents • Introduction • Identifying Stakeholders • Our Content & its delivery • Understanding requirements • Identifying GAPs in website design & content

  3. Introduction An Introduction

  4. Introduction • This presentation is meant to critically analyze the requirements of various stakeholders who visit our site www.mkcl.org in order to fetch the required information. • It also points out the gaps in our websites’ offerings.

  5. Stakeholders Identifying various users/stakeholders who are interested in visiting our website www.mkcl.org in order to find the desired information.

  6. Identifying Stakeholders Student/Parents Partner Network Corporate Employees/Job Seekers

  7. Group A : Students/Parents • These include : • Student Beneficiaries • Their Parents • Prospective Student Clientele • Teachers/Educational Institutions

  8. Group B : Employees/Job Seekers • These include : • Current Employees • Job Seekers • Placement Agencies

  9. Group C : Partners/Network • These include : • Channel Partners • ALCs, LLCs, RLCs, etc. • Affiliated Institutions • Universities, Colleges, Schools, etc. • Regular Clients for e-Gov services • MSEB for SETS, Police Deptt. for Recruitment services etc. • Partners for NET, Hobby Homes, other Community Development programs

  10. Group D : Corporate • These include : • Corporate information seeker • Investors • Government Agencies • Potential Investor • Potential Client • Potential Partner

  11. Our Content & Its Delivery Lets see how our website caters to our stakeholders mindset currently…

  12. Home Page & Navigation Group A : Students/Parents Other probable links of Interest To locate centers & presence in Mh, India or Abroad. But, the links provided never give any indication about the links to locate centers. Places of interest for students/their parents. They can find about programs visiting these links. But, the links will only be useful to people having a fair idea about various MKCL programs. Otherwise, they will end-up searching for their desired content.

  13. Home Page & Navigation Group B : Employees/Job seekers Probable links of Interest for Job seekers Site does not provide links for Employee portal. Only links for different projects are on webpage in the interest of Employees Link for Career portal for potential Job Seekers and placement agencies.

  14. Home Page & Navigation Group C : Partners Other links All about Network To locate centers & presence in Mh, India or Abroad. But, the links provided never give any indication about the links to locate centers. New Reg. & old renewals Program details in their respective links… Partners can find relevant information on respective pages.

  15. Home Page & Navigation Group D : Corporate & prospective partners Other links All about Network Corporate Information To locate centers & presence in Mh, India or Abroad. Corporate Info about presence and expansions. New Reg. & old renewals Program details, Product & Services offered. Detailed information about all in their respective links…

  16. Before moving ahead and critically analyzing the Website, we must understand the requirements of various site users in order to analyze and state changes…

  17. Stakeholder’s view What our Stakeholders want to see when they visit our Website ? Understanding their Requirements

  18. A -1 : Current Students • Current Students seek information: • About Schedules • Available courses/programs, curriculum • About Whitepapers/Research papers • Downloads • For locating centers • About News & Events • EASY portal for job search • Feedback/complaints/suggestions

  19. A -2 : Potential Students • Potential Students seek information: • Available courses/programs, curriculum • Whitepapers/Research papers • For locating centers • News & Events • Past performance/Placement Record • Achievements • Feedback/complaints/suggestions

  20. A -3 : Parents/Teachers, etc. • Parents seek information: • Available courses/programs, curriculum • For locating centers • News & Events • Past performance/Placement Record • Achievements • Feedback/complaints/suggestions

  21. B -1 : Employees • Employees want to access: • Employee login/HR module • Program/Project home page • Mailbox • Events • Leisure (Blog/Social Activities, etc.)

  22. B -2 : Job Seekers • Job Seekers want to seek information : • About the Organization • Career Portal • Available positions • Possible Job Avenues • CV submit • Contact information

  23. B -3 : Placement Agencies • These organizations seek information : • About the Organization • Career options required by the organization • Contact information

  24. C -1 : Channel Partners • These include ALCs, RLCs, LLCs, etc. • They seek information about : • Program Schedules • Upcoming events/Meetings, etc. • Login pages • Downloads • Process flow (Renewal/Admissions/etc.) • Reports • Grievances/complaints forum • Maps/Location information of centers

  25. C -2 : Affiliated Institutions • DU, DC, DS logins • Upcoming modules • New application submission • Reports • Contact Information of specific project handler • Demo of process flow/complete solutions

  26. C -3 : Regular Clients • Logins • Reports • Project status • Other products/offerings suitable or of interest

  27. C -4 : Other Partners • They include all other partners for delivering community development programs etc. • Their interest lies in : • Understanding various programs • Program flows • Logins • Material downloads • Registration renewal/allied project registration info

  28. D -1 : Corporate Information Seeker • Could be our rival organization, investor, customer, etc. having interest in knowing about us. • They ideally seek information about : • Company Financials • Achievements • Vision, Mission & Management • Clientele • About the products & Services offered

  29. D -2 : Investors/Potential Investor • They ideally seek information about : • Company Financials • Past record • Ongoing projects • Future projects/prospects • Stock/Share Information • Information about Management

  30. D -3 : Government Agencies • They ideally seek information about : • Company Financials • Information about Management • Product offerings specifically of Government /Social Interest

  31. D -4 : Potential Clients • Available products • Ongoing projects • How to get services ? • Commercial Model/Quote request • Contact Information • Option to submit problem statement so that we can reach them with customized solution

  32. D -5 : Potential Partners • Registration Details • Process flow • Available program options • Contact Info • Registration status • Events Calendar

  33. Gap’s in website & content Identifying gap’s in website design and its content with respect to user requirements

  34. GAPs in current Website & its content • In-efficient use of Homepage space. • A large space is un-utilized. • All relevant links are in place, but their target users are unable to understand the usability. • Overall theme is maintained on almost all pages, but still some links follow an altogether different theme. • Content in websites is not complete in all senses. Complete information desired from the perspective shall be provided on the site.

  35. Contd… • Some of the target sites for Rural Marathi population are available in dual language modes. • All pages shall have multi-lingual navigation. • If a student visits, he is unable to find different possible programs available at MKCL centers. Reason being, the micro-sites of programs are not well defined.

  36. Contd… • No links for potential customers to attract business. • Merely displaying available products is never sufficient. We must also provide ‘ask quote’ and contact info under each such program. • Case studies for all successful programs shall be made available so as to attract more and more customers. • No such feature displaying success stories is there on website.

  37. Contd… • Download section should provide user specific downloads. • Education or awareness focused micro-sites for student/parents are missing. • Student is never able to find suitable information at one click. • Some of the content at certain pages quote different figures at different pages. • At some pages, we quote to have a 3500+ network, while at others we quote 5000+ of network strength.

  38. Basic Design Improvements • Basic Homepage should be divided in 4-5 major sections targeted for different stakeholders, say for groups 1 to 4 containing a brief description under each head so as to target that specific stakeholder. • A common menu with relevant corporate links should also be there. • Search/Drop-Down listing/Extension List for all links possible will be an added feature.

  39. Thank You A wide number of changes can be sought. It is essential to understand our portfolio and user requirements in order to deliver the right content. A thorough understanding of our complete portfolio & about various site users is necessary before deploying it …

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