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visitcornwall Lauren Hogan Digital Marketing Manager

www.visitcornwall.com Lauren Hogan Digital Marketing Manager. Defining objectives. To attract new visitors (when we need them) To maximise repeat business (when we need it) To maximise visitor spend. What does the customer need + when?. Awareness. Information search. Intention. Decision.

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visitcornwall Lauren Hogan Digital Marketing Manager

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  1. www.visitcornwall.comLauren HoganDigital Marketing Manager

  2. Defining objectives • To attract new visitors (when we need them) • To maximise repeat business (when we need it) • To maximise visitor spend

  3. What does the customer need + when? Awareness Information search Intention Decision Visit + Post Visit

  4. What does the customer need + when? Awareness • Online PR • Social media • Viral Consideration/ information search Intention • SEM • Website • Blog Decision Visit • Website + Post Visit • Mobile • Website • Social media • Social media • (ECRM)

  5. Why digital marketing? Dynamic • Constantly evolving • Easily and cost effective to update • Immediate Rich, multi-media experiences • Customer can experience and sample what we’re selling through video, slideshows, Google maps, customer reviews Facilitates peer to peer / WOM • Sharing digital content via our customers and audiences is one of the most effective ways we can do this and increase reach Cost effective Potential global reach

  6. January

  7. February

  8. March

  9. Top 3 priorities for the website… • Convert virtual visitors to physical visitors • Make their visit the best it can be • Inspire them to repeat visit

  10. Screen grab of homepage Carousel images

  11. Measuring success • Unique visitors to website year on year • Facebook fans • Twitter followers • YouTube views • E-newsletter sign-ups

  12. . . . thank you www.visitcornwall.com

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