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Chipotle Mexican Grill Rewards Points Database

Chipotle Mexican Grill Rewards Points Database. Jenagan Gengatharan Adam Ratajewicz Xun Chong Sean Stack. Current Database Problems. Based solely on transactions No record of customer information Advertising scheme lacks incentives to return. Proposed System.

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Chipotle Mexican Grill Rewards Points Database

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  1. Chipotle Mexican GrillRewards Points Database JenaganGengatharan Adam Ratajewicz Xun Chong Sean Stack

  2. Current Database Problems • Based solely on transactions • No record of customer information • Advertising scheme lacks incentives to return

  3. Proposed System • Uses Rewards Points system to encourage customers to return to the store • Collects information on specific store location and employees • Records transaction information in an organized manner

  4. Advantages • Encourages return customers • Able to target a more specific market • Different “specials” for different locations • Help managers make promotion decisions • Broadens customer base

  5. User Interface (Menu) • Menu Options • Ease of Access

  6. User Interface (Report)

  7. User Interface Report • Different Areas of Interest • Provides Data for Marketing

  8. User Interface (Form) • Form Menu Screenshot

  9. User Interface • Place to add information for customers, purchases, etc. • Command buttons provide easy access

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